Manager, Downstream Marketing

Intellijoint Surgical Inc. develops effective and easy-to-use products to enhance surgeons’ care and patients’ lives. They are seeking a Manager, Downstream Marketing to lead all downstream marketing activities, focusing on brand quality and pipeline generation while supporting the US commercial team and global markets.

Responsibilities:

• Design and execute integrated marketing campaigns (digital, email, events, content, paid) that generate measurable leads for US sales reps
• Develop and own marketing automation and CRM-integrated workflows to capture, nurture, and track leads through the funnel
• Develop and manage KPI dashboards to report campaign performance to leadership and continuously optimize programs
• Support sales reps with targeted account-based marketing and campaigns aligned to key territories
• Identify industry and partnership opportunities to build brand credibility and awareness in new territories
• Manage Intellijoint’s surgeon advocacy and reference program, working with existing customers to create marketing content and campaigns that support sales objectives
• Own Intellijoint's brand positioning and messaging framework, ensuring every touchpoint is consistent and compelling
• Serve as brand steward: set and enforce standards for visual identity, tone of voice, and design quality across all channels
• Translate clinical, technical, and economic product value into clear messaging, content, and tools for the sales team to speak confidently with surgeons, hospital administrators, and other stakeholders
• Develop and maintain a library of high-quality product collateral, digital assets, sales tools, case studies, and white papers
• Lead the digital marketing strategy, including the website, SEO, LinkedIn, Instagram, TikTok, and other relevant channels, ensuring a consistent, coordinated, and engaging digital presence across both brands
• Implement a content strategy that delivers a consistent brand narrative across all challenges, with messaging tailored to the audience and funnel stages, and create distinct content for the Intellijoint and IJX corporate and founder accounts
• Oversee the ongoing quality and performance of the website, ensuring content is current, on-brand, and optimized for conversion
• Manage social media presence with a focus on professional brand-building and HCP/surgeon engagement
• Manage paid digital advertising programs, working with external agencies or vendors as needed
• Work closely with US sales reps to understand field needs and ensure marketing programs are grounded in commercial reality
• Collaborate with the product team on go-to-market planning and product launch support
• Support global sales teams and the IJX OEM business unit with marketing assets and campaigns as priorities allow
• Contribute to annual business planning and manage the downstream marketing budget

Requirements:

• 5-10+ years of marketing experience in MedTech or medical devices: you understand the regulatory landscape, clinical stakeholders, and the VAC sales cycle
• Bachelor's degree in marketing, business, or a related field; MBA is an asset
• Medtech experience is a requirement; experience in orthopedics and enabling technology is a strong asset
• Demonstrated track record in building and running lead generation campaigns: digital advertising, email, content marketing, trade shows, and ABM programs
• Strong brand sensibility with experience elevating brand quality, with a sharp eye for design and high standards for how a company presents itself
• Proficiency in digital marketing tools: marketing automation (HubSpot or similar), social media management (Buffer, Hootsuite, or similar), video editing tools (Adobe Premiere, CapCut, or similar), and design tools (Figma, Canva, or similar)
• Ability to write compelling copy and direct creative work: you can produce a strong first draft and give sharp, actionable creative feedback
• Experience developing marketing collateral: brochures, product one-pagers, case studies, videos, and digital assets
• Highly organized self-starter who manages multiple projects simultaneously and thrives in a lean, fast-moving environment