Senior Marketing Manager - Public Sector

Guild is a company that believes talent is everywhere and that opportunity should be too. They are seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth in the public sector.

Responsibilities:

• Develop and execute integrated marketing strategies aligned to business and revenue goals
• Translate company objectives into clear marketing roadmaps and campaign plans
• Identify growth opportunities through market, customer, and competitive insights
• Manage annual and quarterly marketing planning processes
• Lead cross-channel marketing campaigns (digital, content, events, product marketing, partnerships, etc.)
• Oversee messaging strategy and ensure brand consistency across touchpoints
• Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts
• Drive launches for new products, features, or strategic initiatives
• Establish KPIs and reporting frameworks to measure marketing effectiveness
• Analyze campaign performance and translate data into actionable insights
• Optimize channel mix and budget allocation to maximize ROI
• Present results and strategic recommendations to senior leadership
• Influence and align cross-functional partners
• Manage external vendors and agency relationships as needed
• Mentor junior marketers and contribute to team development
• Champion best practices in marketing operations, experimentation, and execution

Requirements:

• 6–10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills
• Experience in HRTech, B2B to an executive audience, or public sector
• Experience in extending and/ or standing up new market sectors/ audience segments
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)