Guild is a company that believes talent is everywhere and that opportunity should be too. They are seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth in the public sector.
Responsibilities:
- Develop and execute integrated marketing strategies aligned to business and revenue goals
- Translate company objectives into clear marketing roadmaps and campaign plans
- Identify growth opportunities through market, customer, and competitive insights
- Manage annual and quarterly marketing planning processes
- Lead cross-channel marketing campaigns (digital, content, events, product marketing, partnerships, etc.)
- Oversee messaging strategy and ensure brand consistency across touchpoints
- Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts
- Drive launches for new products, features, or strategic initiatives
- Establish KPIs and reporting frameworks to measure marketing effectiveness
- Analyze campaign performance and translate data into actionable insights
- Optimize channel mix and budget allocation to maximize ROI
- Present results and strategic recommendations to senior leadership
- Influence and align cross-functional partners
- Manage external vendors and agency relationships as needed
- Mentor junior marketers and contribute to team development
- Champion best practices in marketing operations, experimentation, and execution
Requirements:
- 6–10+ years of performance marketing experience
- Proven experience leading multi-channel marketing programs
- Strong strategic thinking and business acumen
- Demonstrated ability to translate data into insights and action
- Experience partnering closely with Sales and/or Product teams
- Exceptional project management and prioritization skills
- Excellent written and verbal communication skills
- Experience in HRTech, B2B to an executive audience, or public sector
- Experience in extending and/ or standing up new market sectors/ audience segments
- Experience working in medium-sized or high-growth companies and/or digital marketing agencies
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)