GoGuardianRemote
Events Marketing Manager
United States
Full Time
8 hours ago
$90,000 - $105,000 USD
H1B Sponsor
Key skills
Event marketing experienceBudget managementProject management skillsAnalytical skillsGoogle SuiteSlackAirtableEdtech experienceProject ManagementCommunicationPresentation SkillsSales
About this role
GoGuardian is an innovative learning company focused on improving educational environments. The Events Marketing Manager will drive the event marketing strategy, ensuring events support various stages of the sales and marketing funnel while managing logistics, budgets, and stakeholder relationships.
Responsibilities:
- Help execute an integrated event strategy aligned with overall business objectives
- Ensure events support multiple stages of the sales and marketing funnel (ex: lead generation, brand awareness, customer retention and cross-sell)
- Own and maintain the GoGuardian event calendar, spanning national, regional, and district appearances
- Up to 30% travel expected to attend prioritized events to assist with logistics, booth support, and event programming
- Develop and manage budgets for individual events, ensuring cost-effectiveness and maximum ROI
- Coordinate with cross-functional teams on attendance, logistics, and event programming
- Manage procurement requests and billing, negotiating contracts with vendors and suppliers to secure favorable terms
- Monitor and analyze attendance data to inform future event planning and conduct post-event evaluations to assess the success of the event
- Gather feedback from attendees and stakeholders for continuous improvement
- Build and maintain relationships with industry partners, vendors, sponsors, and key stakeholders
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 4-6 years of experience in event marketing, with a proven track record of success in planning and executing high-impact events
- Experience in developing and managing event budgets
- Strong project management skills and attention to detail with the ability to manage multiple projects simultaneously
- Excellent communication, interpersonal, and presentation skills
- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights
- Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Airtable
- Prior edtech or trade show experience is a plus but not required