Product Marketer

BuildingLink is seeking a strategic and hands-on Product Marketer to lead go-to-market strategy and execution for their products. This role involves crafting messaging, conducting market research, and ensuring successful product launches to drive adoption and revenue growth.

Responsibilities:

• Design and execute marketing strategies tailored for each key segment, including Property Management Companies, Board Members, Onsite Staff, Property Managers, and Residents
• Own strategies that engage both prospective customers and existing users, with an emphasis on product awareness, education, expanding customer value, and ultimately achieving or exceeding adoption metrics
• Create compelling product narratives, value propositions, and messaging frameworks that resonate with ideal customer profiles
• Develop blog posts, landing pages, emails, webinars, videos, printed collateral, and social content
• Develop sales enablement materials including one-pagers, pitch decks, battlecards, and objection handling guides
• Maintain comprehensive brand guidelines, ensuring consistency in voice, tone, visual identity, and messaging architecture across all touchpoints
• Align product-level positioning with overarching brand strategy to strengthen market differentiation
• Strong working knowledge of layout, typography, and visual hierarchy to effectively brief and collaborate with design teams
• Comfort working directly in creative tools to edit, refine, or develop marketing assets as needed
• Conduct market research, competitive analysis, and customer interviews
• Translate insights into actionable recommendations for product and marketing strategy
• Monitor industry trends and adjust positioning accordingly
• Set KPIs and measure the success of launch and adoption campaigns across channels, reporting learnings to the executive team and large audiences, and adjusting strategies as needed

Requirements:

• 3-6+ years of experience in product marketing
• Proven experience designing GTM strategy and hands-on execution of a complete strategic plan
• Experience leading successful product launches
• Strong understanding of user behavior and user psychology
• Excellent storytelling and messaging skills
• Depth and breadth in content creation across a variety of channels
• Experience working cross-functionally with product, marketing, and sales teams
• Analytical mindset with ability to translate data into strategy
• Excellent written and verbal communication skills
• Experience with tools such as HubSpot, Salesforce, Pendo, Google Analytics, Google Tag Manager, Google Console, SEMrush, Adobe Creative Suite, and Canva