Acquisition and Performance Marketing Manager

Vsolutions Technologies is seeking a Senior Acquisition and Performance Marketing Manager to own and scale their search acquisition engine. The role focuses on managing large budgets and driving profitable growth through various digital channels, primarily SEM.

Responsibilities:

• Own and scale our search acquisition engine, with a primary focus on GoogleAds, Microsoft Ads (Bing), and Apple Search Ads
• Manage large budgets
• Blend strategy, execution, and experimentation to drive profitable growth
• Increase account growth and revenue through mainly SEM, app search, and other digital channels
• Leverage customers’ insights and data to create a growth marketing strategy and execute it
• Have end-to-end ownership of the SEM channel (from strategy and forecasting to daily execution and optimization)
• Leverage AI and automation to improve efficiency, scale, and performance
• Execute digital/acquisition marketing hands-on

Requirements:

• Large Budget Paid Search (SEM) Ownership (Day 2 Day Strategy & Execution)
• Paid Social Campaign Management
• Multi Channel Digital Marketing Experience
• Daily optimization and Reporting
• Campaign Structure Set up (Including Partner Campaigns)
• Launch Test Scale Campaign Approach
• Ability to Independently pull and Interpret Performance Data
• Customer Journey thinking across the funnel
• Bidding strategy Development
• Creative Testing Methodology
• Landing Page Testing Strategy
• Data Driven Optimization Decision
• App Store Optimization (ASO)
• Understanding of Latest Digital Marketing Trends
• Practice Use of AI in Marketing Workflows