Market Research Strategist

Instapanel is an AI-empowered, award-winning market research agency that focuses on diverse perspectives to help marketers achieve breakthroughs. The Market Research Strategist will be responsible for designing research methodologies, managing recruitment, and collaborating with clients to deliver findings, all while adapting to a fast-paced startup environment.

Responsibilities:

• Consult with clients to determine the best methodology for their research objectives
• Edit client questionnaires based on best practices and research objectives
• Program questionnaires and screeners into the Instapanel platform
• Quality-assure your own programming by reviewing preview links before launch
• Identify the best recruitment platforms for each project and set them up end-to-end
• Invite panelists based on needed quotas, ensuring strong demographic representation
• Conduct vendor outreach to research and onboard new recruitment partners
• Set up and monitor Facebook ad campaigns for recruitment purposes, optimizing performance as needed
• Review panelist responses to ensure quality standards and project needs are met
• Create deliverables including quotes reports and contribute to in-depth/topline reports
• Serve as a day-to-day point of contact with clients, working alongside the client strategy team
• Lead or support client calls before, during, and after projects
• Assist with light proposal writing and review
• Strategize with the team on new processes and product offerings as we grow and evolve

Requirements:

• A university or college degree — humanities, communications, and marketing majors are very welcome
• Strong written and verbal communication skills
• A creative problem-solver who can navigate ambiguity and figure things out
• Ability to independently manage multiple priorities in a fast-paced, startup environment
• A genuine drive to understand diverse people, cultures, and perspectives
• Adaptability — this role will evolve, and so will you
• Quantitative and/or qualitative research background (professional or academic)
• Familiarity with statistical analysis methods or quantitative data analysis software
• Strong presentation skills
• Previous experience in an advertising agency, brand, or marketing role
• Familiarity with social media advertising platforms (Facebook, LinkedIn)
• Experience working remotely
• Proficiency with Google Workspace (G Suite)
• Fluency or competency in languages other than English