Digital Marketing Manager

MyOme is a company dedicated to providing clinically actionable genetic information to patients, utilizing advanced AI methods and digital tools. They are seeking a Digital Marketing Manager to lead digital marketing initiatives for their Proactive Health and Rare Disease portfolios, focusing on integrated campaigns to increase awareness and engage healthcare providers.

Responsibilities:

• Plan and execute integrated digital marketing campaigns across social media, email, and third-party paid media platforms
• Support demand generation and awareness initiatives for MyOme’s Proactive Health and Rare Disease offerings
• Manage campaign timelines, budgets, and performance metrics
• Develop targeted campaigns to reach healthcare providers, clinical partners, and healthcare organizations
• Support marketing initiatives that educate providers on MyOme’s genomic insights and clinical value
• Manage and execute email campaigns through HubSpot, including audience segmentation, campaign setup, automation workflows, and reporting
• Optimize nurture programs and provider engagement campaigns
• Manage website-related marketing initiatives including creation and optimization of landing pages, campaign pages, and updates supporting product launches and campaigns
• Work with internal stakeholders and external vendors to ensure a high-performing digital presence
• Coordinate digital promotion and follow-up campaigns supporting conferences, webinars, and field events
• Align digital activities with event marketing strategy and sales engagement
• Manage and optimize paid media campaigns across healthcare and industry platforms
• Evaluate channel performance and recommend improvements to maximize campaign ROI
• Track campaign performance and generate reports on engagement, conversion, and pipeline impact
• Leverage AI-powered marketing tools and data-driven insights to optimize campaigns, improve targeting, enhance content performance, and streamline marketing workflows
• Continuously test and optimize campaigns using modern marketing technologies and experimentation frameworks
• Partner with product marketing, sales, medical affairs, and commercial teams to ensure alignment on messaging and campaign priorities
• Contribute to integrated marketing initiatives across MyOme’s portfolio

Requirements:

• 5+ years of experience in digital marketing, growth marketing, or demand generation
• Experience running campaigns across social media, email, and paid digital channels
• Hands-on experience with HubSpot or similar marketing automation platforms
• Experience managing website content and landing page creation
• Strong analytical and campaign performance optimization skills
• Familiarity with AI-enabled marketing tools or workflows to improve marketing efficiency and campaign performance
• Ability to work cross-functionally in a fast-paced environment
• Experience marketing to healthcare providers (HCPs), clinicians, or healthcare systems
• Experience in healthcare, diagnostics, genomics, biotech, or life sciences
• Familiarity with conference and event marketing
• Experience working in a startup or high-growth healthcare company
• Experience marketing in genomics, molecular diagnostics, precision medicine, or digital health strongly preferred