Digital Marketing Manager

Exterro is looking for a strategic Digital Marketing Manager to own the success of their digital marketing function. This role involves leading a digital marketing team, managing paid advertising campaigns, and optimizing website properties to achieve demand generation KPIs.

Responsibilities:

• Lead the digital marketing team and ensure effective utilization of resources and budget
• Lead our account-based strategy from a digital perspective, enabling sales and marketing to leverage intent-based information to grow demand and opportunities
• Oversee planning and hands-on execution of digital marketing campaigns across our paid advertising platforms (incl. 6Sense, Google, LinkedIn etc.) as well as 3rd party providers
• Manage and collaboratively maintain our website properties - increasing qualified traffic via paid channels and integrated campaigns, tracking, optimizing and reporting on website analytics
• Establish, manage and grow our SEO optimization efforts
• Manage and improve our digital attribution models to demonstrate business impact and ROI
• Support other marketing teams and business functions to provide digital support and coverage as and when needed
• Analyze and report on the effectiveness of programs to develop optimization recommendations
• Ensure timely execution of project deliverables; effectively oversee project milestones, resources, and priorities

Requirements:

• Bachelor's degree in Business, Marketing, or a related field
• 8+ years of professional work experience, with demonstrable experience managing successful digital marketing teams and budgets
• Proficient in using various digital and web technologies (i.e. Google Workspace, Microsoft Suite, LinkedIn Campaign Manager, 6Sense, Google Adwords, SEM Rush, WebFlow, and similar tools), have solid data analysis skills (i.e. SFDC, Google Analytics, Excel), and maintain a positive and proactive approach to growing our efforts
• Excellent communication skills (verbal, written, listening), comfortable working with all levels of stakeholders (C-Suite down)
• This role requires you to be super organized, have strong commercial acumen, maintain close attention to details, and incorporate data driven approaches and methodologies
• Ability to establish priorities and new strategies, work independently as well as effectively leading a team, and be comfortable operating within a fast-paced and high-growth organization
• Substantial hands-on execution and management experience in ABM, paid search, paid social, display marketing and SEO
• This role will sit in Eastern time zone