Digital Marketing Manager

Booksy is a global company focused on helping people feel great about themselves every day. The Digital Marketing Manager will drive global customer acquisition through campaign management and optimization, collaborating with cross-functional teams to enhance performance metrics and growth.

Responsibilities:

• Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels
• Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing
• Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns
• Own reporting, pacing, and forecasting: You'll manage ongoing performance tracking, ensure spend is driving efficient, scalable growth, and identify insights and trends
• Collaborate closely with the Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are highly optimized for driving acquisition

Requirements:

• 3-5 years of experience in growth marketing or performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social
• Comfortability working with tools such as Looker, AppsFlyer, SQL, Excel
• Familiarity with CRM systems like Hubspot or SalesForce
• Strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing
• Attention to detail and a methodical approach, whether it's structuring a test, reviewing data, or QAing ad copy
• Experience in high-growth B2B SaaS or startups
• A scrappy, action-oriented, and self-motivated mindset. You're excited to get your hands dirty and solve problems at both the strategic and tactical levels
• The ability to thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy