Digital Marketing Manager - Paid Media

Dotdash Meredith is a leading media and marketing company, and they are seeking a Digital Marketing Manager - Paid Media to drive their digital advertising efforts across various platforms. The role involves campaign setup, execution, optimization, and collaboration with internal teams to maximize marketing impact.

Responsibilities:

• Set up, test and monitor on a daily basis various paid media campaigns staying within budgets and outlined parameters
• Create and manage A/B and multi-variant test campaigns across platforms according to testing schedules. Provide input and direction on upcoming testing schedules
• Coordinate with internal creative teams and senior marketing staff to ensure assets meet platform specifications and deadlines. Edit creative templates for ad execution and export when necessary
• Contribute to media planning, where applicable
• Pull and aggregate performance data from various platforms to support weekly and monthly reporting
• Optimize campaigns weekly or as needed to ensure delivery is on pace and within budget parameters
• Contribute to monthly performance decks to be shared with internal stakeholders
• Identify and flag any data discrepancies or delivery issues in real-time
• Maintain organized records of historical campaign performance and testing outcomes
• Other duties as assigned, which may include: research of competitor activities around marketing and execution as it relates to similar goals. Provide implementation and process suggestions where appropriate across the organization

Requirements:

• BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training)
• 3+ years of experience in digital marketing, with a heavy focus on paid media execution or ad operations (agency or in-house)
• Expert working knowledge of at least one major advertising ecosystem (e.g., Meta Ads or Google Ads)
• Track record of managing or supporting significant monthly media spends ($100,000+), while maintaining strict efficiency targets (ROAS/CPA)
• Familiarity with the back-end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs)
• A strong understanding of tracking pixels, URL parameters (UTMs), and the general 'plumbing' of digital marketing
• Proficiency in Excel or Google Sheets to organize data, identify performance trends, and translate metrics into actionable insights
• Strong attention to detail and comfort pacing large budgets with minimal oversight
• Ability to thrive in a high-volume environment where priorities can shift based on performance data
• Comfortable collaborating with creative teams to optimize ad assets based on real-time performance data
• Experience with subscription business marketing or e-commerce is a plus
• Mastery of at least one platform preferred