Housecall Pro is a company dedicated to improving the lives of home service professionals by providing innovative solutions. The Senior Product Marketing Manager I will be responsible for driving customer acquisition through targeted growth plans, leveraging user insights, and collaborating across various teams to optimize marketing strategies and enhance product messaging.
Responsibilities:
- Impact velocity of customer acquisition by bringing new solutions to market
- Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
- Partner with product and marketing teams to convert casual users to power users
- Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
- Implement go-to-market strategies for new offerings and features
- Conduct and support customer research, A/B testing, and launch execution
- Create an experimentation engine for messaging, packaging, channel, and cohort tests
- Analyze performance data and customer feedback to generate insights about usage rates
- Collaborate with the creative team to develop high-impact marketing assets
- Recommend improvements to departmental strategies and team processes
Requirements:
- 5+ years of experience in Product Marketing
- Experience bringing B2B SaaS platforms and services to market
- Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
- Experience planning and executing integrated campaigns across multiple marketing channels
- Bachelor's degree or equivalent work experience
- Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)
- Experience with small business owners or home service business trades preferred
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Proven track record of collaborating cross-functionally to achieve shared KPIs
- Passion for product marketing as a craft and deep empathy for the customer
- Creative problem-solver who is motivated to test, learn, and iterate
- Excellent communication skills with the ability to translate complex material into easy-to-understand content
- Prompt attention to detail and a high level of curiosity
- Self-starter mentality with the ability to own projects from inception to completion