Senior Product Marketing Manager I

Housecall Pro is a company dedicated to improving the lives of home service professionals by providing innovative solutions. The Senior Product Marketing Manager I will be responsible for driving customer acquisition through targeted growth plans, leveraging user insights, and collaborating across various teams to optimize marketing strategies and enhance product messaging.

Responsibilities:

• Impact velocity of customer acquisition by bringing new solutions to market
• Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
• Partner with product and marketing teams to convert casual users to power users
• Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
• Implement go-to-market strategies for new offerings and features
• Conduct and support customer research, A/B testing, and launch execution
• Create an experimentation engine for messaging, packaging, channel, and cohort tests
• Analyze performance data and customer feedback to generate insights about usage rates
• Collaborate with the creative team to develop high-impact marketing assets
• Recommend improvements to departmental strategies and team processes

Requirements:

• 5+ years of experience in Product Marketing
• Experience bringing B2B SaaS platforms and services to market
• Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
• Experience planning and executing integrated campaigns across multiple marketing channels
• Bachelor's degree or equivalent work experience
• Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)
• Experience with small business owners or home service business trades preferred
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Passion for product marketing as a craft and deep empathy for the customer
• Creative problem-solver who is motivated to test, learn, and iterate
• Excellent communication skills with the ability to translate complex material into easy-to-understand content
• Prompt attention to detail and a high level of curiosity
• Self-starter mentality with the ability to own projects from inception to completion