Marketing Analytics Manager

Express Employment Professionals - Waltham/Framingham is committed to connecting talented individuals with meaningful job opportunities. They are seeking a full-time, remote Marketing Analytics Manager to lead marketing performance analytics for health-tech initiatives by transforming data into clear insights and actionable recommendations.

Responsibilities:

• Own marketing performance reporting across programs, campaigns, and channels, ensuring clarity, accuracy, and consistency
• Design and maintain dashboards and reporting frameworks that communicate performance, impact, and trends to internal and external stakeholders
• Proactively analyze performance to identify risks, opportunities, and optimization recommendations tied to business goals
• Lead partner and client reporting, translating data into clear, strategic narratives and presentations
• Conduct audience, cohort, and behavioral analysis to inform targeting, messaging, and content strategy
• Partner cross-functionally to define analytics requirements, improve data quality, and support testing and measurement efforts
• Set performance benchmarks, monitor results, and recommend course corrections as needed
• Champion a data-informed culture by guiding stakeholders on metrics, insights, and best practices

Requirements:

• 5+ years of experience in marketing analytics, performance reporting, or digital analytics
• Strong analytical skills and experience working with data and analytics tools/software
• Demonstrated ability to independently lead analysis from question definition through recommendation
• Strong analytical skills with the ability to synthesize complex data into clear insights
• Strategic thinker with high attention to detail and strong business context
• Clear, confident communicator across technical and non-technical audiences
• Experience in healthcare, pharma, or medical education