Program Manager, Website & Marketing Services

Campspot is a company dedicated to enhancing the camping experience for all. They are seeking an entrepreneurial Program Manager to build and scale a new internal agency division focused on providing digital marketing services and website solutions, acting as the 'General Manager' of this business unit.

Responsibilities:

• Build the Business (Strategy & Operations)
• Architect the Program: Design the end-to-end workflows for selling, onboarding, delivering, and maintaining website and marketing services
• Go-to-Market Strategy: Collaborate with sales and marketing to package, price, and promote these services to our existing customer base
• Operational Autonomy: Establish processes that allow this program to run efficiently without distracting the core Campspot engineering and product teams
• Performance Reporting: Develop proprietary reporting frameworks and dashboards that go beyond standard metrics. You will define how we prove value to our customers, demonstrating clear ROI and the impact of the Campspot ecosystem on their bottom line
• Partner Management: Form deep partnerships with third party agencies and service providers; determine which activities make sense to support in-house and which are better suited for a partner referral
• Manage Website Services (Technical Liaison)
• Product Definition: Define the scope and tiered offering for our website products, specifically:
• Templated Sites: Develop a streamlined, low-touch process for launching simple, 1-page websites for smaller campgrounds
• Custom Builds: Establish a consultative process for scoping, pricing, and delivering custom-developed websites for larger enterprise customers
• Bridge the Gap: Act as the primary translator between non-technical campground owners and our internal (or external) web development teams
• Technical Oversight: Ensure all client websites meet high standards for SEO, page speed, mobile responsiveness, and conversion optimization
• Lifecycle Management: Create and enforce processes for regular site maintenance, ticket resolution, and feature updates
• Lead Marketing Services (Agency Leadership)
• Service Design: Package our paid media offerings (PPC, Paid Social) into scalable tiers that make sense for campgrounds of different sizes
• Platform Expertise: Serve as the internal subject matter expert on digital channels. You will oversee strategy for Google Ads, Meta (Facebook/Instagram), and Email Marketing, ensuring our campaigns are utilizing current best practices
• Team Building: Hire, onboard, and manage a team of Digital Marketing Specialists (contractors or FTEs) who will execute ad campaigns
• Client Success: Act as the senior Account Director for marketing clients. You must be able to audit a Google Ads account, critique an email flow, or troubleshoot a Meta pixel when necessary

Requirements:

• 5+ years of experience in a Digital Marketing Agency, Product Management, or Technical Program Management role
• Proven, hands-on experience managing and optimizing complex campaigns across Google Ads (Search, Display, Performance Max) and Meta/Facebook Ads Manager
• Extensive experience working with a variety of Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign)
• Strong technical understanding of how websites are built and hosted (CMS experience, basic HTML/CSS knowledge, and understanding of core web vitals)
• Proven ability to create reporting structures that simplify complex data into a narrative that demonstrates value to non-technical clients