Strategy and Operations Manager, Marketing

Housecall Pro is a company dedicated to improving the lives of home service professionals by providing them with innovative solutions. They are seeking a Senior Product Marketing Manager focused on Market Strategy to drive business growth through strategic packaging, pricing, and go-to-market plays, collaborating across various teams to shape commercial strategies.

Responsibilities:

• Define and maintain customer segments using firmographic, behavioral, and product usage data
• Recommend high-impact pricing and packaging strategies, including industry bundles and upgrade paths
• Craft messaging and positioning by segment and buyer type, and translate it across web, product, and sales assets
• Conduct competitive analysis and win/loss interviews to develop battlecards and switch incentives
• Build enablement materials like talk tracks, ROI calculators, and objection-handling tools; assess their effectiveness
• Partner with Analytics to design and run experiments across pricing, packaging, and lifecycle marketing
• Monitor performance metrics such as conversion, ACV, attach rate, and churn; share insights and actions
• Write go-to-market briefs that align cross-functional teams and deliver high-quality campaigns on time

Requirements:

• 3-7 years in B2B SaaS product marketing, growth, or strategy roles with segment ownership
• Hands-on experience developing and rolling out pricing and packaging strategies
• Proficiency in data tools (i.e. SQL, Tableau) and business analytics
• Deep knowledge of research and experimentation methods (e.g. surveys, A/B testing, clustering; MaxDiff/conjoint a plus)
• Proven success influencing outcomes across Product, Sales, Analytics, and Finance
• Bachelor's degree or equivalent work experience required
• Clear written communication and decision-making using briefs and metrics
• Strong customer empathy developed through interviews, call listening, or field work
• Comfort working across both product-led and sales-led growth environments
• Familiarity with B2B or field service markets
• Experience with tools like Appcues, Storylane, and Figma (for light editing)