Prolific is at the forefront of AI development, creating the human data infrastructure that enhances AI technologies. The Growth Marketing Manager will drive growth through technical storytelling and performance marketing strategies, targeting leading AI labs and emphasizing the importance of high-quality human-generated data.
Responsibilities:
- Drive growth through credibility by organizing technical roundtables, sponsoring hackathons, engaging in Hugging Face/Discord communities, and distributing technical white papers
- Translate platform capabilities into the language of researchers, focusing on reducing hallucination rates and adversarial testing workflows
- Connect the dots between researcher documentation and procurement deals for enterprise-grade data access, working closely with sales and services to accelerate deal velocity
- Treat every marketing channel as a laboratory, prioritizing pipeline quality over vanity metrics and applying performance marketing mechanics
- Build systems that ingest technical signals to trigger hyperrelevant outreach or digital marketing campaigns
- Use AI to scrape public data, personalize outreach at scale, analyze channel health, and generate content variations