LGG Industrial is a solutions-driven national distributor of hoses, gaskets, and conveyor products. The Product Manager is responsible for developing and executing strategic initiatives that drive brand growth, sales, and profitability for Private & Exclusive Brands, collaborating cross-functionally to optimize pricing strategies and enhance product marketing.
Responsibilities:
- Develop and execute comprehensive brand strategies for private and exclusive brands within our portfolio
- Implement targeted sales initiatives, promotional campaigns, and product launches to drive revenue growth
- Analyze market trends, customer preferences, and competitive landscapes to identify opportunities for sales and profit expansion
- Oversee product development initiatives to align with market demands and business goals
- Lead and support conversion activities to Private/Exclusive Brands
- Act as the primary contact between LGG Industrial and the Private/Exclusive Brand Manufacturer
- Collaborate with the Pricing Group to establish competitive pricing structures that maximize profitability while remaining attractive to customers
- Monitor pricing performance, conduct competitive analysis, and adjust strategies as needed to maintain market leadership
- Support special pricing initiatives for large bid opportunities related to private and exclusive brands
- Develop compelling content for external websites, social media platforms, and marketing collateral
- Work closely with the Marketing team to create materials that effectively showcase product value propositions
- Lead cross-functional projects that support the profitable growth of private and exclusive brands
- Set clear milestones and ensure timely execution of initiatives
- Ensure connectedness and sharing of best practices across all regions of North America
- Drive initiatives that shift the product category toward a solutions-based selling approach
- Develop value-added offerings that enhance customer experience and engagement
- Build and maintain strong relationships with strategic suppliers
- Provide guidance to suppliers in aligning their products with market demands and trends
- Collaborate on joint marketing initiatives, promotional events, and product positioning strategies
- Identify and onboard new suppliers that enhance our product range and capabilities
- Conduct thorough assessments of potential suppliers to align with company standards
- Develop and lead training programs for Sales and Customer Service teams, ensuring they have in-depth product knowledge
- Provide ongoing support and resources to enhance team readiness and customer engagement
- Provide technical and application support. (Private/Exclusive Brands Only)
- Support part number, BOM, and kit creations for large projects. (Private/Exclusive Brands Only)
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in brand management, product marketing, or a related role
- Experience as subject Matter Expert (SME) in the underlying product category
- Experience and ability to interpret market trends and sales data
- Experience leading cross-functional initiatives and drive measurable results
- Experience in industrial or B2B markets
- Excellent communication and collaboration skills