Field Marketing Manager (freelance)

Toloka AI is a company that creates data for leading GenAI models and innovations. They are seeking a Field Marketing Manager to drive event-led demand generation and support enterprise sales in North America by planning and executing various marketing initiatives.

Responsibilities:

• Own the strategy and execution of field marketing initiatives across North America, including industry conferences, sponsorships, executive roundtables, and private events
• Identify high-impact industry events and opportunities that align with Toloka’s target accounts and enterprise sales strategy
• Plan and execute end-to-end event programs, including logistics, venue selection, partner coordination, invitations, and on-site execution
• Collaborate closely with the sales team to align event participation with active deals and target accounts
• Design invite-only experiences such as executive dinners, workshops, and community gatherings that foster meaningful engagement with key stakeholders
• Ensure strong lead capture and post-event follow-up, enabling sales teams to convert engagement into qualified opportunities
• Track and report on event performance, including MQLs, SQLs, and pipeline influenced by field marketing programs
• Partner with internal teams to amplify event impact through content, social promotion, and thought leadership opportunities
• Continuously evaluate event ROI and optimize the field marketing strategy based on performance insights

Requirements:

• 6–10+ years of experience in B2B field marketing, event marketing, or demand generation
• Proven track record of executing industry events, conferences, sponsorships, and executive roundtables that generate measurable pipeline
• Experience working closely with enterprise sales teams to support deal progression and target account engagement
• Strong operational skills with the ability to manage event logistics, vendors, budgets, and timelines
• Experience measuring event impact through MQLs, SQLs, pipeline generation, and campaign performance metrics
• Fluent English and strong communication skills
• Based in North America with the ability to travel frequently for events
• Background in AI, developer tools, data platforms, or enterprise technology is strongly preferred
• Comfortable working in a fast-paced startup environment with cross-functional teams