Senior Marketing Insights Researcher, AI & Product

Lindawernerassociates is seeking a senior Marketing Insights Researcher to support high-priority product marketing and go-to-market initiatives across a major global consumer platform. This role involves partnering with product, brand, and cross-functional teams to uncover consumer insights and influence brand health and strategic direction.

Responsibilities:

• Serve as the primary insights partner for major product launches, ensuring research directly informs go-to-market strategy and brand positioning
• Translate business questions into holistic learning plans, interrogating requests to ensure the team is solving the right problems
• Design and execute high-impact quantitative and qualitative research, including foundational audience understanding, creative and message testing, campaign development, and product GTM evaluation
• Integrate product usage data, UX research findings, and other inputs to build cohesive, data-backed strategic recommendations
• Partner with UX Research, Data Science, and Marketing Analytics to develop comprehensive learning agendas and measurement frameworks
• Influence decision-making, GTM planning, and goal-setting through clear, compelling communication with stakeholders at all levels, including leadership
• Proactively identify emerging opportunities, risks, and knowledge gaps, bringing a forward-looking perspective to ambiguous or undefined problem spaces
• Champion and leverage AI-powered research methodologies to accelerate insight generation and innovation in marketing measurement

Requirements:

• 8+ years of experience in market research, consumer insights, or strategic consulting
• Demonstrated experience designing and executing both quantitative and qualitative research programs
• Proven ability to translate complex research into clear, actionable strategic recommendations
• Experience working within product or marketing teams and influencing cross‑functional decision‑making
• Strong analytical skills with proficiency in tools such as SPSS, R, Python, or SQL
• Experience with survey design and programming tools (e.g., Qualtrics, SurveyMonkey)
• Demonstrated ability to synthesize insights from multiple sources into cohesive strategies
• Experience solving both blank‑slate and well‑defined problems using appropriate methodologies
• Excellent communication and presentation skills, with a track record of influencing senior stakeholders
• Experience in brand building, brand strategy, or product marketing
• Experience working with AI‑driven products, features, or technology marketing
• Background in social media, entertainment, or consumer technology
• Experience collaborating with UX Research, Data Science, and cross‑functional product teams
• Familiarity with brand health measurement, tracking studies, and preference research
• High fluency with AI‑powered research tools and agentic workflows
• Master's or PhD in marketing, psychology, communications, social sciences, statistics, or a related field