Product Marketing Director (Remote U.S.)

Uniguest is seeking a Product Marketing Director to lead strategic initiatives to position and grow SaaS products in competitive markets. The role involves owning the go-to-market strategy and ensuring effective communication of product value to customers and stakeholders.

Responsibilities:

• Lead the development of product positioning, messaging, and competitive differentiation for SaaS offerings
• Manage and mentor product marketing team member to ensure effective execution of marketing initiatives
• Own and execute go-to-market strategies for major product launches and feature rollouts
• Partner with product management to influence roadmap decisions based on market insights and customer feedback
• Enable sales and customer success teams with compelling narratives, tools, and training
• Conduct in-depth market, customer, and competitive research to inform strategy
• Collaborate with demand generation and content teams to drive awareness and adoption
• Analyze product performance and campaign effectiveness to refine messaging and strategy

Requirements:

• 5–8+ years of product marketing experience, with at least 3 years in B2B SaaS
• Proven success in launching and scaling SaaS products
• Strong strategic thinking and storytelling skills
• Experience working closely with sales, product, and executive teams
• Familiarity with tools like Salesforce, Marketo, and product analytics platforms