Manager, Field Marketing

IHG Hotels & Resorts is one of the world’s leading hotel groups, committed to delivering True Hospitality for Good. The Manager, Field Marketing will serve as the primary digital marketing contact for property-level teams and manage marketing budgets to drive guest acquisition and retention.

Responsibilities:

• Serve as primary point of digital marketing contact for on-property General Managers, Directors of Sales & Marketing, and Directors of Revenue Management
• Effectively manage the property-level digital and restaurant/bar marketing budget for guest acquisition, retention, and driving direct channel contribution purposes deploying tactics to reach target audiences in the right place at the right time, via a range of channels including web, SEO/SEM, PPC, metasearch, travel ads, retargeting, paid social, affiliate and other key channels
• Regularly communicate and present insightful data to a set of properties within the IHG Luxury & Lifestyle portfolio to share performance and tailor digital marketing recommendations based on results
• Create timely reporting and conduct analysis providing synthesis and summarization of findings, including recommendations and action items
• Continuously monitor website content and make conversion-focused updates, keeping all target guest segments and property goals top of mind
• Create and manage all assets used in digital marketing campaigns, ensuring they are developed with the direct intention of driving conversions and ROI

Requirements:

• BS/BA Degree required in Marketing, Hospitality, Business, or related field
• 8+ years of demonstrated experience developing and implementing multi-channel digital marketing strategies and tactics including SEO/SEM, email, PPC, social media, retargeting, etc
• Ability to proactively organize, prioritize, and balance multiple hotels, deadlines as well as property team relationships
• Highly motivated with exceptional organizational and multi-tasking skills and the flexibility to adapt quickly to changes in work objectives and available technologies
• Exceptional attention to detail, with respect to written copy, graphic design, and data accuracy
• Working knowledge of SEO, Metasearch, Paid Search, Meta, and Adobe Analytics
• Proficiency in Microsoft Tools – particularly with Word, Excel, and Powerpoint
• Excellent interpersonal and written communication skills
• A passion for technology and digital media, including knowledge of evolving best practices, web trends, SEO/PPC, AI