Senior Global Marketing Manager – Life Sciences

Leica Biosystems is a global leader in cancer diagnostics, dedicated to transforming lives through innovative solutions. The Senior Global Marketing Manager – Life Sciences will drive global growth by owning the demand strategy and content development for Life Sciences, focusing on building awareness and generating qualified demand.

Responsibilities:

• Lead global demand generation strategy and execution—building integrated programs designed to drive marketing qualified lead growth, improve conversion rates, and accelerate funnel velocity
• Own program-driven funnel performance, aligning channel mix, targeting strategy, content activation, and nurture pathways to increase demand capture and measurable marketing contribution to revenue
• Serve as the operational engine of demand generation, partnering with Product Marketing, Digital Marketing, and Regions to translate strategy into scalable, high-impact global programs
• Partner with Digital Marketing to drive website content development and optimize lead capture, nurture programs, and end-to-end program performance
• Continuously analyze and refine program performance, leveraging engagement metrics, funnel insights, and regional feedback to improve cost efficiency, demand quality, and marketing-attributed revenue

Requirements:

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field
• 6+ years of progressive experience in product marketing, global programs, or demand generation
• Proven ability to lead global positioning and messaging and execute integrated campaigns across regions and channels
• Experience partnering with product, sales, digital marketing, regional teams, and external agencies to deliver scalable, performance-driven campaigns
• Willingness and ability to travel up to 25%, including domestic and international travel as needed to support global teams, customer engagements, and key industry events
• Ability to sit or stand for extended periods while working at a computer or attending meetings
• Ability to travel, including walking through airports, conference venues, laboratories, and trade show environments
• Ability to lift and carry light materials (e.g., laptop, marketing materials) as required
• Primarily remote work environment with regular use of standard office equipment
• Ability to work effectively across time zones in a fast-paced, global organization
• Advanced degree or MBA a plus
• Experience in life sciences, diagnostics, or other regulated healthcare markets with complex, multi-stakeholder buying journeys
• Leading global integrated programs within a matrixed, multi-regional organization
• Ability to translate technical and clinical value into compelling, data-driven messaging and demand-driving campaigns, leading end-to-end development and execution of webinars, scientific posters, case studies, application notes, and compliant claims, etc