Director, Product Marketing - Analytics & Integrated Solutions

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. As a Director of Product Marketing, you will be responsible for global analytics and integrated solutions, collaborating with various teams to shape narratives and successfully launch products that meet client needs while achieving financial goals.

Responsibilities:

• Develop a deep understanding of the market, our competitors, the challenges and goals of the buyers at our clients
• Collaborate with Product and Sales teams to identify and prioritize the products that connect the needs of our clients to the goals of our firm
• Leverage your deep understanding of analytics to strategically position solutions in market
• Work with Product and Sales teams to align on the unique value propositions of our products, oversee the development of competitive claims and develop the narrative that resonates with the buyers at our clients
• Develop compelling product narratives across collateral that enables Sales teams to win in the market and strategically position Circana’s retail solutions with the market
• Collaborate with Marketing associates on product launch plans and other critical marketing events and activities
• Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets
• Contribute to increasing the value and impact of the Product Marketing team
• Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward
• Have executive presence and be a key point of contact for executive stakeholders at Circana

Requirements:

• 10+ years' experience in Analytics
• 7+ years Product Marketing or Marketing experience, preferably in Analytics
• BA or BS degree
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills
• Excellent organization skills and a propensity to meet deadlines with high quality results
• Adaptable and able to manage multiple tasks across a variety of responsibilities
• Self-starter with an ability to achieve objectives with minimal supervision
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
• Ability to think strategically and creatively and then execute
• A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive