Portfolio Marketing and Partner Enablement Manager

TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. The Portfolio Marketing & Partner Enablement Manager will own the development of customer- and application-centric messaging and lead the enablement and engagement functions to deliver a consistent, scalable, global go-to-market engine.

Responsibilities:

• Define the Channel enablement content strategy and prioritization framework, ensuring content investments are aligned to AFGs, NPIs, seller needs, and customer impact
• Define global customer- and application-centric narratives across application focus groups (AFGs), new product introductions (NPIs), and priority campaigns
• Partner with BU Channel Marketers to aggregate and refine existing product content into application-ready, partner-facing messaging
• Define and oversee development of campaign toolkits (e.g., pitch decks, storylines, system maps) that explain how products fit into the application, not just what they are and what is the competitive value proposition to address customer needs
• Translate strategic themes (AFGs, NPIs) into actionable content maps and partner toolkits
• Define portfolio-level assets (pitch decks, thought leadership, compliance kits, architecture stories)
• Establish standards and governance for Channel sales enablement content to ensure consistency, clarity, and application-centric storytelling across BUs and regions
• Collaborate with BU Marketing to align product messaging and readiness
• Lead the strategy for partner and sales enablement programs, ensuring alignment to commercial priorities
• Oversee the design of sales plays and readiness materials
• Partner with Sales and Regional Engagement Managers and Learning and Development to drive adoption of enablement tools and readiness programs
• Manage, mentor, and develop Partner Enablement Specialists and the Partner Activation & Communications Lead
• Foster a culture of clarity, creativity, and measurable impact
• Use GenAI tools to accelerate messaging development, persona insights, and content creation
• Apply AI-driven behavioral and conversation intelligence insights to refine narratives and GTM strategy
• Establish standards for safe, accurate, and effective AI usage across the enablement and engagement teams
• Define KPIs for messaging adoption, enablement performance, content usage, and engagement
• Own accountability for enablement content effectiveness, using usage and engagement insights to inform content evolution, refresh, or retirement decisions
• Use data and AI insights to continuously refine content and improve partner experience

Requirements:

• 8+ years in portfolio/product marketing, channel marketing or commercial enablement
• Strong storyteller able to simplify technical concepts into customer value and application use cases
• Experience managing multi-disciplinary teams
• Strong collaboration with Sales, Product, Digital, and regional teams
• Comfort using GenAI for synthesis, drafting, message testing, and insights
• Familiarity with AI-enabled marketing practices, segmentation, and signal interpretation