Product Manager, MarTech & Digital Systems

Zendesk is dedicated to accelerating revenue growth and optimizing their Go-To-Market strategy through innovative technology. They are seeking a strategic and technically fluent Product Manager to own the vision, roadmap, and execution of their marketing technology and digital experience stack, ensuring seamless data flow and high platform reliability.

Responsibilities:

• Define and manage the overarching product roadmap for our digital marketing stack (CMS, eCommerce, trial flows) and core MarTech stack (e.g., Marketo, Salesforce). Prioritize the backlog based on business value and strategic OKRs
• Evaluate, implement, and govern AI solutions across the GTM stack. This includes integrating predictive models (e.g., AI lead scoring), deploying generative AI for content and web workflows, and leveraging agentic AI to automate manual ops tasks
• Architect and manage the underlying systems that power our digital marketing efforts. This includes owning the technical foundations for SEO, enterprise Content Management Systems (CMS), eCommerce platforms, and Product-Led Growth (PLG) trial and expansion motions
• Oversee the end-to-end flow of data across systems. Ensure integrations between our website, trial databases, eCommerce billing, and CRM are stable, scalable, and built to support rapid growth
• Act as the strategic bridge between IT (Engineering, Data, Security) and Business Operations (Marketing, MarketingOps, SalesOps). Translate GTM strategies into scalable technical architectures
• Lead high-impact, enterprise-level system migrations, implementations, and feature enhancements. Ensure 100% on-time delivery with rigorous testing and minimal business disruption
• Partner with IT Security and Data teams to establish robust data governance frameworks, specifically ensuring that new AI tools comply with internal security and data privacy regulations (GDPR, CCPA)
• You will own the platform (e.g., Adobe Experience Manager, WordPress, Magento), while they own the campaigns and content. You will build the technical capabilities they need for SEO optimization, seamless eCommerce transactions, and AI-assisted content workflows
• You will build the technical capabilities they need for advanced segmentation, AI-driven lead scoring, closed-loop reporting, and automated workflows originating from digital channels
• You will ensure digital and trial data seamlessly transitions to sales workflows, stabilizing lead routing and defining SLA tracking architectures
• You will lead the agile ceremonies, write clear user stories, and protect the engineering team's capacity while ensuring enterprise-grade security and governance

Requirements:

• 5+ years of experience in Product Management, Business Systems Analysis, or MarOps with a heavy emphasis on technology ownership
• Deep understanding of B2B Go-To-Market lifecycles, digital marketing channels (SEO, SEM, organic), and product-led growth (PLG) or trial-based acquisition models
• Strong conceptual understanding of modern AI technologies (LLMs, RAG, predictive analytics) and how to practically apply and govern them within enterprise B2B marketing and sales environments
• Strong working knowledge of enterprise Content Management Systems (e.g., Adobe Experience Manager (AEM)), eCommerce platforms (e.g., Adobe Commerce/Magento), web analytics (e.g., Adobe Analytics, Google Analytics 4), and personalization/A-B testing engines (e.g., Adobe Target)
• Advanced proficiency with core GTM platforms and enterprise Marketing Automation systems, specifically within the Adobe Experience Cloud (e.g., Adobe Marketo Engage, Adobe Real-Time CDP), as well as deep knowledge of CRM architecture (Salesforce)
• Familiarity with integration platforms (iPaaS) and understanding of API capabilities, webhook structures, and relational data models
• Proven experience working in an Agile/Scrum environment, utilizing tools like Jira or Asana to manage sprints and backlogs
• Hands-on experience implementing AI-native GTM tools or platform-specific AI features (e.g., Adobe Sensei, Salesforce Einstein, custom AI integrations)
• Experience with routing and orchestration tools (e.g., LeanData, Openprise)
• Experience with intent data and ABM platforms (e.g., 6sense, Demandbase)
• Certifications in Product Management (CSPO), Salesforce, or specific Adobe enterprise platforms (e.g., Adobe Certified Expert - Marketo Engage or AEM)