Product Manager - Fusion (Remote)

CareFirst BlueCross BlueShield is seeking a Product Manager for their Experience and Digital Marketing product line. This role involves developing and implementing product strategy, overseeing the product lifecycle, and collaborating with various stakeholders to ensure product success and alignment with business goals.

Responsibilities:

• Leads the entire product management life cycle -Translates business strategy are reflected in downstream product processes. Ensures all stakeholder's features, requirements, and acceptance criteria support delivery and testing of new products and features. May also manage beta programs, manage the development of product marketing materials and technical documentation. Ensure new products align with and supports existing products where applicable
• Leverages research market research as inputs into the product roadmap to confirm market demand. Done by gathering feedback from customers and analyzing product landscape, updates existing products and new technologies. .Ensures Product Owners' backlogs incorporates this data in their prioritization processes
• Defines the product roadmap showing the value derived at each delivery of functionality milestones. These milestones do not dictate architecture; they define features or capabilities, normally documented through business strategy and translation of that strategy into workflows, user stories, or required features
• Responsible and/or assists with go-to market strategy and launches for new products; facilitates product release with product owners, engineering, sales, supply chain, etc.; educates internal and external stakeholders. Will also develops/delivers product presentations
• Facilitates marketing and stakeholder communications for all products including clear ability to translate technical solutions into value proposition
• Works with finance, where applicable, to define revenue drivers and pricing to ensure competitiveness in the market as well as financial profitability in the marketplace
• Identifies and documents Market information including competitive analysis, threats, trends and information that would be helpful to management, sales and marketing

Requirements:

• Bachelor's Degree in Product Management, Engineering, Information Technology or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience
• 10 years experience product management and/or product owner experience
• Proficient in project planning and life cycle development
• Excellent communication skills both written and verbal
• Proficient in Agile methodologies, principles, and procedures
• Ability to use Product KPIs and business metrics to optimize the product
• Ability to recognize, analyze, and solve a variety of problems
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Must be eligible to work in the U.S. without Sponsorship
• Certified Product Manager (CPM)-AIPMM
• Certified Product Marketing Manager (CPMM)-AIPMM
• Healthcare industry digital experience, including member portal and mobile app product lifecycle management
• Experience with business ticketing, CRM, business intelligence, and performance tracking tools like JIRA, Salesforce, Power BI, LogRocket