Senior Product Marketing Manager

Accountable for the strategy and product lifecycle for the Commercial Door Business under the Overhead Door and Wayne Dalton brand names. Lead a cross-functional Product Business Team that owns the action plan to deliver increased sales and margins to the business. 

 

Job Duties 

• Lead the end-to-end product lifecycle - from opportunity assessment and concept development through launch, commercialization, and lifecycle optimization – to drive adoption, portfolio growth, and market expansion.
• Own the full P&L and portfolio performance for the  product line, including pricing, margin, optimization, cost management, and performance analytics to achieve growth and profitability targets.
• Develop and manage a multi-year product and portfolio roadmap aligned to customer needs, market trends, and strategic business priorities; partner cross-functionally to ensure execution and alignment. 
• Leads the creation of robust business cases and value proposition that quantify customer value, competitive differentiation, and ROI to inform portfolio investment decisions and resource prioritization.
• Conduct ongoing market and competitive analysis to build data-driven  pricing strategies and segmentation models that maximize market share, customer value and profitability .
• Lead voice-of-customer initiatives, competitive intelligence, and  market insight programs to inform product strategy, innovation priorities, and differentiated positioning  
•  Translate customer and market insights into clear product requirements, go-to-market strategies, and launch plans while forecasting financial outcomes and ensuring successful commercialization..
• Identify and evaluate new growth opportunities across products, technologies, channels, and customer segments; ensure alignment with broader portfolio strategy and long-term business objectives.

 

Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time at their sole and complete discretion.

Experience

• A minimum of seven years of progressive product management experience, including hands-on work within  manufacturing environment and sales organizations/ channels. 
• Background in business development and product marketing, with demonstrated experience developing product plans, market strategies, and portfolio recommendations.
• Strong analytical and creative problem-solving skills, with the ability to deconstruct complex challenges and guide cross-functional teams to solutions 
• Experience leveraging brand marketing, market research, sales training, and field communications to support product positioning and market execution

Preferred Experience

Experience in consumer durable or packaged goods preferred

Education

A minimum of a Bachelor’s degree in business or engineering is required.

Preferred Education

MBA preferred.

Required Skills

• Demonstrated strategic thinking and ability to translate market insights into actionable product and portfolio strategies. 
• Advanced product marketing and product management capabilities, including go‑to‑market planning, value proposition development, and lifecycle management.
• Strong financial acumen, with the ability to model business cases, analyze P&L drivers, and make data‑driven decisions. 
• Exceptional communication and executive‑level presentation skills, with the ability to influence at all levels and represent the organization externally. 
• High proficiency with analytics, research tools, and core business applications, including Microsoft Office. 
• Proven ability to lead cross‑functional teams, drive alignment, and deliver results in a fast‑paced environment. 
• Strong problem‑solving capability, with a bias for action and accountability for outcomes. 
• Adaptability and resilience, with the ability to navigate ambiguity and lead through change. 
• Continuous learning mindset, with the ability to quickly build technical and market expertise in complex product categories.

Work Conditions 

Office based with travel up to 20-30% of time by land or air. 

Physical Requirements

Job conditions require visual inspections for reading and screen use, manual dexterity for typing at a computer workstation, talking clearly and hearing while using communication devices, making precise hand and finger movements, and sitting for periods of time while working at a computer workstation.