Vertex Inc.Remote
Field Marketing Manager - West
United States
Full Time
1 hour ago
$114,000 - $149,000 USD
H1B Sponsor Likely
Key skills
LeadershipStakeholder ManagementCollaborationSales
About this role
Vertex Inc. is a company focused on integrated demand strategy, and they are seeking a Field Marketing Manager for the West region. This role is responsible for driving regional pipeline and revenue impact through the execution of field-led marketing programs and requires close collaboration with sales and partner teams.
Responsibilities:
- Plan and execute regional field marketing programs aligned to integrated demand campaigns
- Localize global campaign kits for West region relevance
- Execute events, executive dinners, roundtables, conferences, and customer/partner activations
- Capitalize on corporate and industry events by facilitating 1:1 meetings and follow-up programs
- Own pipeline generated from field-led and localized execution
- Partner with Sales leadership on territory and account priorities
- Track performance and optimize programs against pipeline and ROI goals
- Serve as the primary marketing partner to West region Sales leadership
- Collaborate with Demand Center, Solution Marketing, Partner Marketing, and Inside Sales
- Evangelize demand programs with regional field teams
- Capture insights from customer interactions and field programs
- Communicate regional needs back to central marketing teams
- Analyze performance by segment, vertical, and buying stage
- Manage the West region field marketing budget
- Track spend, ROI, and execution effectiveness
- Provide performance reporting and insights
- West region field marketing plan and execution calendar
- Localized campaign execution plans
- Regional pipeline and performance scorecards
- Post-event ROI summaries
Requirements:
- Bachelor's degree or equivalent experience
- 7+ years of B2B field marketing experience in software or technology
- Proven success driving pipeline through field programs
- Strong sales partnership and stakeholder management skills
- Ability to operate in a fast-paced, growth environment
- Enterprise or upper mid-market sales support experience
- Familiarity with ABM strategies
- Experience in a matrixed, global organization