Field Marketing Manager - Majors

Vertex Inc. is seeking a Field Marketing Manager – Majors responsible for driving pipeline creation, acceleration, and expansion within the company's largest accounts. This role involves executing account-based marketing programs and partnering closely with sales and customer success teams to influence buying groups and accelerate opportunities.

Responsibilities:

• Own and execute account-based field marketing strategies for Vertex’s largest and most strategic accounts
• Adapt integrated demand campaigns into one-to-one and one-to-few ABM plays
• Execute executive dinners, private briefings, roundtables, and bespoke account experiences
• Partner with Strategic Account Executives to align programs to account plans and opportunity stages
• Leverage ABM platforms, intent data, and sales insights to prioritize and personalize engagement
• Own pipeline generation and acceleration goals tied to named major accounts
• Support deal progression, expansion, and multi-solution adoption
• Track account-level pipeline influence, engagement, and ROI
• Serve as the primary marketing partner to Strategic Account Executives and senior Sales leadership
• Co-develop engagement strategies aligned to opportunity plans and executive relationships
• Integrate marketing programs into account planning and QBR motions
• Capture insights from executive interactions and account engagement signals
• Surface competitive intelligence and whitespace opportunities
• Refine ABM strategies using account-level data and feedback
• Partner with Partner Marketing and Partner Sales on account-specific initiatives
• Ensure consistent messaging, handoffs, and follow-up across Sales, Partners, and Customer Success
• Manage budget allocation for major-account field and ABM programs
• Track ROI, pipeline contribution, and engagement effectiveness
• Provide executive-ready reporting on marketing impact
• Major account ABM and field marketing plans aligned to Sales strategies
• Executive engagement programs and account-specific experiences
• Account-level engagement calendars and execution briefs
• Pipeline impact dashboards and performance readouts

Requirements:

• Bachelor's degree or equivalent experience
• 7+ years of B2B field marketing experience in enterprise or strategic-account environments
• Proven success executing ABM programs for large, complex accounts
• Strong partnership skills with senior Sales leaders
• Ability to manage highly customized programs in a matrixed organization
• Experience supporting enterprise or global accounts
• Hands-on experience with ABM platforms and intent data
• Background in complex, multi-stakeholder sales cycles