Market Research Manager

JOB OVERVIEW

As Market Research Manager, you will lead the company’s efforts in understanding the automotive market landscape, customer behavior, and industry trends. Your insights will play a critical role in shaping strategic decisions in product development, pricing, marketing, and long-term business planning.

KEY RESPONSIBILITIES:

• Lead market intelligence activities , including analysis of customer behavior, market trends, competitor strategies, pricing, and regulatory updates.

• Develop and manage quantitative and qualitative research projects (surveys, focus groups, in-depth interviews, etc.) in-house or via third-party agencies.

• Translate complex data into actionable insights to support product strategy, go-to-market plans, dealer performance, and brand positioning.

• Track emerging trends such as electric vehicles (EVs), autonomous driving, shared mobility, and digitalization in the automotive sector .

• Supervise and mentor a team of analysts/researchers; ensure high-quality data collection, analysis, and reporting.

• Build and manage internal dashboards and reporting tools using Excel, Power BI, Tableau, or equivalent platforms.

• Collaborate closely with Marketing, Sales, Product, and Strategy teams to align research findings with business needs.

• Prepare and present research findings to senior management, including C-level executives.

• Manage research budgets and relationships with external vendors or consulting firms.

Requirements

QUALIFICATIONS:

• Bachelor's or Master’s degree in Business, Marketing, Economics, Statistics, or related fields.

• Minimum 5 years of experience in market research or business intelligence, including 2+ years in a leadership or managerial role.

• Strong knowledge of the automotive market in Vietnam and/or Southeast Asia. Experience with EVs or tech-driven automotive models is a plus.

• Proficient in research methodologies, survey design, and analytical tools (e.g., SPSS, Power BI, Tableau).

• Excellent leadership, project management, and presentation skills.

• Strategic thinking, with the ability to connect data with business impact.

• Fluent in Vietnamese and proficient in English (both written and spoken).