Lifecycle & Content Marketing Manager- Contract

Thorne is a leader in science-backed health and wellness solutions, dedicated to helping individuals live healthier longer. They are seeking a highly execution-oriented Content Marketing Manager to lead the implementation of SMS, blog, and loyalty program content, focusing on tactical delivery and optimization within marketing platforms.

Responsibilities:

• Generate ideas for SMS
• Brief SMS projects to Creative Team
• Maintain SMS campaign calendar, ensuring sends complement but aren’t duplicative of email
• Build, QA, and deploy SMS campaigns and automated journeys directly in platform
• Own day-to-day campaign execution, including segmentation and personalization
• Implement A/B tests (copy, timing, audience) and monitor results
• Monitor performance and make tactical adjustments to optimize CTR, CVR, revenue, and unsubscribe rates
• Ensure compliance with SMS regulations and opt-in best practices
• Upload, format, and publish content directly in CMS
• Implement on-page SEO and AEO recommendations
• Collaborate with Director of Content & Lifecycle Marketing to manage content calendar and generate ideas
• Brief projects into the Creative Team
• QA all content for formatting, links, images, accessibility, and mobile responsiveness
• Maintain publishing cadence and ensure deadlines are met
• Monitor traffic and engagement performance
• Build, QA, launch, and optimize Digioh pop-ups and quizzes
• Execute A/B tests on offer, copy, timing, triggers, and creative to increase email and SMS opt-ins
• Manage audience targeting logic (i.e. loyalty vs. non-loyalty)
• Continuously iterate to improve subscriber quality, engagement rates, and overall funnel performance
• Operate directly within Iterable, Builder.io, and Digioh
• Build audience segments and manage targeting logic
• Conduct pre-send QA checks for every campaign and onsite experience
• Maintain documentation and campaign trackers
• Ensure all deliverables are executed on time and error-free
• Collaborate cross-functionally but retain ownership of execution

Requirements:

• 3+ years of hands-on experience in SMS, retention, or lifecycle marketing
• Demonstrated experience building, QA'ing, and deploying campaigns directly within marketing platforms
• Experience with Google Analytics
• Strong communication skills with a performance-driven mindset
• Detail-oriented with exceptional QA standards
• Comfortable working independently and managing deadlines
• Analytical and data-driven; able to quickly adjust based on performance
• Experience with Wrike, Iterable, Builder.io, and Digioh