Marketing Campaign Manager

Cloud for Good is seeking a results-driven Campaign Marketing Manager to lead the strategy, execution, and performance of integrated marketing campaigns that generate pipeline and support revenue growth. This role involves translating business priorities into targeted campaigns for nonprofit and higher education decision-makers, ensuring marketing programs drive measurable impact for the business.

Responsibilities:

• Lead the development of integrated marketing campaigns aligned to Cloud for Good’s priority services, industries, and revenue goals
• Partner with sales and leadership to translate business priorities into target audiences, campaign themes, and messaging frameworks
• Define campaign goals, KPIs, and success metrics tied to lead generation and pipeline contribution
• Own end-to-end execution of campaigns across channels, including:
• Email marketing
• Social media (especially LinkedIn)
• Web and landing pages
• Webinars and virtual events
• Gated content and thought leadership assets
• Develop campaign briefs that guide creative, content, and digital execution
• Coordinate timelines, stakeholders, and deliverables to ensure campaigns launch on schedule
• Work closely with sales to align campaigns with target accounts, industries, and key service offerings
• Develop campaign-related sales enablement assets (one-pagers, slides, follow-up emails) that reinforce messaging and support deal progression
• Ensure a consistent experience from first marketing touch through sales engagement
• Track and report on campaign performance, including:
• Lead generation
• Engagement metrics
• Conversion performance
• Pipeline influence (in partnership with sales operations)
• Use performance insights to optimize messaging, channels, and offers across future campaigns
• Maintain organized documentation and playbooks for repeatable campaign processes

Requirements:

• Experience managing integrated B2B marketing campaigns from planning through execution
• Strong understanding of how marketing supports sales pipeline and revenue goals
• Ability to translate complex topics (e.g., Salesforce, AI, nonprofit or higher ed technology) into clear, compelling messaging
• Proven ability to manage, organize, and prioritize multiple projects and campaign timelines simultaneously
• Data-driven mindset with experience tracking performance and optimizing marketing initiatives
• Strong written and verbal communication skills across digital and presentation formats
• Proficiency in marketing and content tools (email platforms, CMS, social platforms, presentation tools)
• Ability to collaborate effectively with both internal and external stakeholders in a fast-paced, entrepreneurial environment
• Citizens or Permanent Residents of USA or Canada. Cannot provide Visa sponsorship
• Experience marketing to nonprofit or higher education organizations
• Familiarity with the Salesforce ecosystem or technology consulting
• Experience supporting webinars, virtual events, or thought leadership campaigns