SEO Project Manager (Mostly Remote)

Doc Digital SEM is seeking an SEO Project Manager responsible for planning, executing, and overseeing organic search strategies across multiple client accounts. This role involves coordinating internal teams and managing SEO campaigns to drive measurable growth in search visibility, traffic, and conversions.

Responsibilities:

• Develop SEO strategies for local, national, and niche industry clients
• Conduct keyword research aligned with business goals
• Define ranking, traffic, and lead generation targets
• Plan site architecture improvements and content expansion
• Build long-term SEO roadmaps for each client
• Analyze competitors’ rankings, backlinks, and content strategies
• Identify keyword gaps and opportunities
• Benchmark site performance against industry leaders
• Map keywords to the correct page types
• Align content with informational, commercial, and transactional intent
• Ensure the site structure supports user journeys
• Perform technical SEO audits covering:
• Indexation issues
• Crawlability
• Site speed
• Mobile usability
• Structured data
• Internal linking
• Coordinate fixes with developers for:
• Core Web Vitals optimization
• Redirect mapping
• Canonicalization
• Robots.txt rules
• XML sitemaps
• Schema markup
• Work across platforms such as:
• WordPress
• Shopify
• Webflow
• Custom CMS environments
• Oversee the creation of optimized pages including:
• Service pages
• Location pages
• Product pages
• Landing pages
• Pillar content
• Ensure each page includes:
• Optimized headings
• Keyword placement
• Internal linking
• Structured metadata
• Schema markup
• Review content to ensure:
• Originality and uniqueness
• Strong search intent alignment
• Proper keyword integration
• Conversion-focused messaging
• Design frameworks for:
• Multi-location SEO pages
• Service page templates
• Large content expansions
• Manage and optimize client profiles including:
• Category selection
• Service listings
• Posts and updates
• Product descriptions
• Q&A sections
• Build and manage citations
• Optimize NAP consistency
• Monitor local pack rankings
• Coordinate review strategies
• Manage SEO for businesses operating across multiple cities or regions
• Optimize brand presence in AI platforms such as:
• ChatGPT
• Google AI Overviews
• Perplexity
• Claude
• Gemini
• Structure content for AI citations
• Ensure brand entities are properly defined
• Optimize knowledge graph signals
• Increase authoritative mentions online
• Maintain brand presence across:
• Directories
• Databases
• Knowledge sources used by AI models
• Monitor key performance indicators including:
• Organic traffic
• Keyword rankings
• Conversion rates
• Click-through rates
• Engagement metrics
• Work with tools such as:
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Looker Studio dashboards
• Provide actionable insights based on:
• Ranking movements
• Content performance
• Competitor changes
• Organize SEO tasks using tools such as:
• Asana
• ClickUp
• Monday
• Notion
• Ensure all deliverables follow scheduled timelines including:
• Page launches
• SEO audits
• Reporting cycles
• Collaborate with:
• Developers
• Designers
• Copywriters
• PPC specialists
• Automation engineers
• Develop workflows for:
• Lead capture
• CRM updates
• Campaign tracking
• Design automation systems to streamline:
• Reporting
• Client updates
• Lead notifications
• Data collection
• Create optimized site structures including:
• Service hierarchies
• Location clusters
• Topical content hubs
• Ensure strong linking structures to improve:
• Crawl efficiency
• Authority distribution
• Topical relevance
• Develop campaigns to acquire links through:
• Digital PR
• Partnerships
• Outreach
• Resource citations
• Track:
• Referring domains
• Anchor text diversity
• Link quality
• Improve conversion rates by optimizing:
• Landing page layout
• Call-to-action placement
• Page load speed
• User experience
• Identify drop-off points in the user journey and recommend improvements
• Lead strategy calls
• Explain SEO performance
• Present growth opportunities
• Provide clients with recommendations on:
• Content expansion
• Site improvements
• Marketing opportunities
• Help clients understand:
• SEO timelines
• Algorithm changes
• Performance expectations
• Stay updated on developments in:
• Google algorithm updates
• AI search engines
• SEO technology tools
• Digital marketing trends
• Train junior SEO specialists
• Review team deliverables
• Create internal SEO documentation
• Ensure all SEO work meets agency standards before delivery
• Handle SEO operations across multiple industries including:
• Healthcare
• Aviation
• Luxury retail
• Construction
• Home services
• Hospitality
• Ensure each client strategy is tailored to their specific market

Requirements:

• Experience in developing SEO strategies for local, national, and niche industry clients
• Ability to conduct keyword research aligned with business goals
• Experience in defining ranking, traffic, and lead generation targets
• Ability to plan site architecture improvements and content expansion
• Experience in building long-term SEO roadmaps for clients
• Ability to analyze competitors' rankings, backlinks, and content strategies
• Experience in identifying keyword gaps and opportunities
• Ability to benchmark site performance against industry leaders
• Experience in mapping keywords to the correct page types
• Ability to align content with informational, commercial, and transactional intent
• Experience in performing technical SEO audits covering indexation issues, crawlability, site speed, mobile usability, structured data, and internal linking
• Ability to coordinate technical fixes with developers for Core Web Vitals optimization, redirect mapping, canonicalization, robots.txt rules, XML sitemaps, and schema markup
• Experience working across platforms such as WordPress, Shopify, Webflow, and custom CMS environments
• Ability to oversee the creation of optimized pages including service pages, location pages, product pages, landing pages, and pillar content
• Experience in ensuring each page includes optimized headings, keyword placement, internal linking, structured metadata, and schema markup
• Ability to review content for originality, uniqueness, strong search intent alignment, proper keyword integration, and conversion-focused messaging
• Experience in designing frameworks for multi-location SEO pages, service page templates, and large content expansions
• Ability to manage and optimize client Google Business Profiles including category selection, service listings, posts and updates, product descriptions, and Q&A sections
• Experience in building and managing citations, optimizing NAP consistency, monitoring local pack rankings, and coordinating review strategies
• Ability to manage SEO for businesses operating across multiple cities or regions
• Experience in optimizing brand presence in AI platforms such as ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini
• Ability to structure content for AI citations, ensure brand entities are properly defined, optimize knowledge graph signals, and increase authoritative mentions online
• Experience in maintaining brand presence across directories, databases, and knowledge sources used by AI models
• Ability to monitor key performance indicators including organic traffic, keyword rankings, conversion rates, click-through rates, and engagement metrics
• Experience working with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Looker Studio dashboards
• Ability to provide actionable insights based on ranking movements, content performance, and competitor changes
• Experience in organizing SEO tasks using tools such as Asana, ClickUp, Monday, and Notion
• Ability to ensure all deliverables follow scheduled timelines including page launches, SEO audits, and reporting cycles
• Experience in collaborating with developers, designers, copywriters, PPC specialists, and automation engineers
• Ability to develop workflows for lead capture, CRM updates, and campaign tracking using tools such as Zapier, n8n, HubSpot, and GoHighLevel
• Experience in designing automation systems to streamline reporting, client updates, lead notifications, and data collection
• Ability to create optimized site structures including service hierarchies, location clusters, and topical content hubs
• Experience in ensuring strong linking structures to improve crawl efficiency, authority distribution, and topical relevance
• Ability to develop backlink strategies through digital PR, partnerships, outreach, and resource citations
• Experience in tracking referring domains, anchor text diversity, and link quality
• Ability to improve conversion rates by optimizing landing page layout, call-to-action placement, page load speed, and user experience
• Experience in identifying drop-off points in the user journey and recommending improvements
• Ability to lead strategy calls, explain SEO performance, and present growth opportunities to clients
• Experience in providing clients with recommendations on content expansion, site improvements, and marketing opportunities
• Ability to help clients understand SEO timelines, algorithm changes, and performance expectations
• Experience in staying updated on developments in Google algorithm updates, AI search engines, SEO technology tools, and digital marketing trends
• Ability to train junior SEO specialists, review team deliverables, and create internal SEO documentation
• Experience in ensuring all SEO work meets agency standards before delivery
• Ability to handle SEO operations across multiple industries including healthcare, aviation, luxury retail, construction, home services, and hospitality
• Experience in tailoring client strategies to their specific market