Digital Marketing Manager

Acumatica is a leading innovator in cloud ERP solutions, dedicated to helping small and midsized companies thrive. The Digital Marketing Manager will oversee digital demand generation programs, manage paid advertising and social media campaigns, and ensure alignment with broader marketing goals.

Responsibilities:

• Campaign Management: Plan, launch, and manage paid advertising and paid social media campaigns across platforms like AdRoll ABM, Facebook, Instagram, LinkedIn, Reddit, Quora, Spotify, and others
• Performance Monitoring: Track and analyze campaign performance metrics (e.g., CTR, CPC, CPL, ROAS) to ensure alignment with target KPIs
• Optimization: Continuously optimize campaigns based on performance data, audience insights, and macro-economic trends to maximize ROI
• Reporting: Create and deliver detailed performance reports, providing actionable insights and recommendations to stakeholders
• Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum impact
• Collaboration: Work closely with Communications, Product Marketing, Marketing Operations, and external agencies to develop compelling ad copy, visuals, and landing pages that drive pipeline
• Trend Analysis: Stay up to date with industry trends, platform updates, and emerging advertising opportunities to keep our strategies ahead of the curve
• Webinar Execution: Manage an ongoing product overview webinar series; coordinating speakers, promotion, recordings, and reporting via our On24 platform
• Content Syndication: Manage syndication campaigns, including launching, monitoring, optimization, and reporting, utilizing platforms like BrightTALK and TechTarget

Requirements:

• 5+ years of experience in paid advertising and paid social media, preferably in a B2B SaaS environment
• Proficiency in advertising platforms such as AdRoll ABM (or similar), Meta Ads, LinkedIn Campaign Manager, Reddit Ads Manager, Spotify Ads Manager, etc
• 1+ years of experience running webinar programs using On24 or similar platforms
• Experience working with Tableau and Excel for data insights and report generation
• Hands-on experience with tools like HubSpot, or similar platforms, to develop audience segments and track cross-channel performance
• Proven track record managing syndication campaigns on platforms like BrightTALK, TechTarget, or similar channels
• Strong analytical skills, ability to work with large datasets, identify trends and make data-driven strategic recommendations
• Excellent communication, presentation, and reporting skills tailored to a variety of audiences, including members of the C-suite, marketing colleagues, and prospects and customers
• Ability to work independently and manage multiple campaigns simultaneously
• Proactive team member who is passionate about identifying new opportunities and areas for improvement and expansion and is capable of initiating new projects and driving them to completion
• Exceptional project management skills, experience working with multiple teams and agencies