Director, Investor Relations

Company Description

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

Job Description

The Investor Relations Director will lead the company’s engagement with the investment community and oversee all aspects of the Investor Relations function. This role is responsible for shaping and communicating the company’s financial and strategic narrative to investors, analysts, and other key stakeholders while ensuring transparency, credibility, and alignment with the company’s long-term strategy. The role is a sole contributor who will manage every aspect of the Investor Relations function.

The ideal candidate will serve as a strategic advisor to senior leadership, providing insights into investor sentiment, market dynamics, and analyst perspectives to support effective capital markets communication and positioning.

Key Responsibilities

Investor and Analyst Engagement

• Lead relationships with the global investment community, including institutional investors, analysts, and shareholders.
• Serve as the primary point of contact for investor and analyst inquiries.
• Coordinate and participate in investor meetings and conferences.
• Maintain strong relationships with key investors and analysts to ensure clear communication of the company’s strategy and performance.

Earnings and Financial Communications

• Lead the preparation and execution of quarterly earnings processes, including earnings releases, press releases, investor presentations, call scripts, and Q&A preparation.
• Partner with Finance, Accounting, Legal, and Executive Leadership to ensure accurate and consistent disclosure of financial results and business performance.
• Manage the development of investor-facing materials including investor presentations, earnings scripts, and shareholder communications.

Market Intelligence and Investor Insights

• Monitor analyst coverage, investor sentiment, and industry trends.
• Provide regular insights and feedback to executive leadership regarding market perception, shareholder dynamics, and competitive positioning.
• Track consensus estimates and key drivers of analyst models.

IR Support

• Prepare senior leadership for investor engagements and earnings calls.
• Support the CFO and executive team with messaging, investor Q&A preparation, and market insights.
• Provide periodic updates to the CFO and executive team regarding investor sentiment and shareholder dynamics.
• Co-ordinate and administer all communications and compliance requirements.

Qualifications

• Ideal candidate: 5+ years of experience in Investor Relations at a public company with an equity analyst background. Investment Banking or Corporate Finance is a plus.
• Experience supporting or leading Investor Relations for a public company is essential.
• Strong understanding of capital markets, financial analysis, and public company reporting.
• Exceptional communication and storytelling skills with the ability to translate complex financial information into clear investor messaging.
• Experience preparing senior executives for investor and analyst interactions.
• Proven ability to build relationships with institutional investors and analysts.

Personal Attributes

• Highly credible and confident communicator.
• Understanding of Regulation FD.
• Strategic thinker with strong business acumen.
• Ability to operate effectively with senior leadership.
• Detail-oriented with strong judgment around disclosure and messaging.
• Strong project management and organizational skills.
• Ability to travel a few times per year.
• Series 7 and 63 licenses are desirable for candidates coming from Investment Banking.
• Strong Microsoft Office skills, including Excel and PowerPoint.

Additional Information

We’ve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

One More Thing (It’s a Big One)

This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.