Business Development Manager (Toys)

SHEIN Distribution Corporation is a global online fashion and lifestyle retailer seeking a strategic Brands Operations Manager for the Toys Category. This role focuses on developing supplier partnerships, negotiating pricing, and optimizing supply chain efficiency for top toy brands on SHEIN’s Marketplace platform.

Responsibilities:

• Focus on the toys category by utilizing existing resources to efficiently identify and assess wholesalers and distributors as potential partners for brands such as Lego, Mattel, Hasbro, MGA, Melissa&Doug, Funko and more
• Proactively identify and evaluate new suppliers within the toys category to ensure competitive pricing and reliable inventory support for leading brands
• Drive pricing and MOQ (Minimum Order Quantity) negotiations specifically for toys brand products, enabling small-scale trial purchases while laying the groundwork for long-term bulk procurement partnerships
• Align procurement terms with SHEIN's strategic priorities by securing competitive pricing, timely delivery, and flexibility, with a focus on toys brand merchandise
• Analyze trends in the U.S. toys market, focusing on identifying potential best-sellers from leading brands
• Develop and optimize procurement strategies based on market demand and consumer feedback
• Monitor toys category inventory levels to ensure an efficient supply chain aligned with platforms sales targets
• Collect and analyze customer feedback to understand market needs and tailor procurement strategies accordingly
• Collaborate closely with the global procurement team and cross-functional departments to streamline procurement processes and improve logistics efficiency for toys category products
• Oversee supplier performance to ensure consistent service quality and drive continuous improvement, with a focus on partnerships involving major toys brands
• Track key performance indicators (KPIs) related to supply chain efficiency (e.g., on-time delivery, inventory turnover) and collaborate on continuous improvement efforts

Requirements:

• 5+ years of procurement, business development, or vendor management experience within the toys industry
• Strong network of established connections within wholesaler and distributor networks
• In-depth knowledge of U.S. toys wholesale procurement processes, with the ability to swiftly engage suppliers and establish effective partnerships
• Exceptional negotiation skills to secure best terms for pricing, MOQ, and delivery conditions
• Strong market insight to identify trending best-sellers and optimize procurement strategies effectively
• Flexibility and strategic planning skills to manage both small-scale and large-scale procurement needs seamlessly