Head of Growth Marketing

STNDRD is a fast-scaling enterprise dedicated to helping individuals reach their full potential through a unique ecosystem. They are seeking a Head of Growth Marketing to manage user acquisition, oversee paid media campaigns, and lead a creative team to drive growth through data-driven strategies.

Responsibilities:

• Plan, execute, and optimize paid ad campaigns across Meta, TikTok, Google, and emerging channels
• Lead and manage our creative team (designer + video editor), briefing concepts, reviewing output, and maintaining a rapid testing cadence
• Own key growth metrics: CAC, LTV, payback period, and ROAS — and build dashboards and reporting to track them
• Develop and iterate on a creative strategy based on performance data, identifying winning angles and scaling them
• Manage the paid media budget and allocate spend efficiently across channels
• Partner closely with product and leadership to align acquisition efforts with retention and monetization goals

Requirements:

• 5–8 years of experience in performance or growth marketing, ideally at a mobile app or DTC company
• Deep hands-on experience with Meta Ads and TikTok Ads Manager; Google UAC a plus
• Strong understanding of mobile attribution (Adjust, AppsFlyer, or similar) and unit economics
• Experience managing or directing a creative team, with a good eye for what makes mobile video and static ads convert
• Comfortable working in a scrappy, fast-paced startup environment where you'll both set strategy and execute
• Experience in the health, fitness, or wellness space
• Familiarity with App Store Optimization (ASO) or influencer/UGC partnerships
• Experience with A/B testing frameworks and creative iteration at scale