Growth Marketing Director

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient. The Director of Growth Marketing will own digital-driven pipeline generation, define growth strategy, and lead a high-performance team to build predictable demand engines that directly influence revenue outcomes.

Responsibilities:

• Own pipeline targets across Enterprise and Volume segments
• Forecast pipeline contribution, coverage ratios, and ROI across all digital channels
• Design growth models that map spend to revenue outcomes with clarity and predictability
• Develop and lead the full-funnel growth strategy from awareness to opportunity creation
• Build always-on, demand engines across paid media, ABM, lifecycle, and conversion optimization
• Architect scalable acquisition frameworks across LinkedIn, SEM, paid social, retargeting, content syndication, and partner ecosystem in partnership with global teams
• Operationalize AI across campaign development, segmentation, personalization, performance optimization, and reporting
• Leverage intent data and predictive insights to accelerate account-based plays
• Continuously test, learn, and optimize across landing pages, messaging, offers, and journeys
• Lead a high-performing growth marketing team (Director/Sr Manager/Managers)
• Align tightly with Sales, SDR, Global Marketing, Field Marketing, and Channel leaders to improve:
• Pipeline coverage
• Conversion rates
• Sales velocity
• Deal acceleration
• Create clear reporting frameworks and executive-level performance narratives
• Own and optimize digital budget allocation across channels
• Build quarterly and annual performance forecasts
• Drive efficiency metrics including CAC, cost-per-opportunity, and pipeline ROI

Requirements:

• 8–12+ years in Growth Marketing, Revenue Marketing, Digital Demand Gen, or Performance Marketing
• 3–5+ years leading teams with direct accountability for pipeline contribution
• Proven ownership of multi-million dollar pipeline targets
• Deep experience in B2B SaaS (AI, cybersecurity, DevOps, data, or cloud preferred)
• Strong ABM and intent-data expertise (e.g., 6sense, Bombora, Tableau, Power BI)
• Advanced MarTech and GTM stack knowledge including: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, AI tools and automation platforms
• Strong experimentation mindset with full-funnel optimization experience