Director of Growth Marketing

PAR Technology Corporation is a leader in restaurant technology, empowering brands worldwide with innovative solutions. The Director of Growth Marketing is responsible for building and optimizing marketing programs to accelerate pipeline creation and drive revenue impact while collaborating cross-functionally to improve customer acquisition efficiency and strengthen overall pipeline performance.

Responsibilities:

• Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio
• Drive a meaningful share of total pipeline and revenue through integrated, multi-channel campaigns
• Build quarterly and annual plans aligned to revenue, pipeline, and efficiency targets
• Partner with Product Marketing and Sales to ensure messaging, positioning, and offers support growth objectives
• Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content
• Continuously optimize campaign performance through testing, segmentation, and funnel analysis
• Manage influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation
• Partner closely with SDR leadership (or directly manage the team depending on structure) to ensure outbound prospecting, follow-up, and qualification efforts align with marketing campaigns
• Provide messaging frameworks, outreach sequences, and enablement materials to improve SDR productivity and conversion rates
• Own lifecycle marketing programs that support: Enterprise onboarding and rollout across locations, Corporate-to-franchisee adoption and enablement, Cross-sell and upsell of Operator Cloud products over time
• Identify friction points across the funnel and implement improvements to increase lead-to-opportunity and opportunity-to-close conversion
• Collaborate with Customer Success to improve customer health and reduce churn
• Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels
• Test and refine digital pathways to increase self-service adoption and reduce manual sales touchpoints
• Work with Sales, Customer Success, and Product Marketing to develop targeted cross-sell and upsell plays by segment and product pairing (e.g., POS + Ordering + Payments)
• Support offer development, enablement assets, and proof points to drive expansion pipeline and increase product penetration
• Implement a performance framework that ties marketing activities to pipeline, revenue, and ROI
• Partner with Marketing Operations and Revenue Operations to leverage analytics tools for reporting, forecasting, and optimization
• Track CAC, conversion rates, ASP lift, and customer lifetime value to guide investment decisions
• Lead and mentor a team of growth marketers and collaborate closely with SDR leadership
• Foster a culture of accountability, experimentation, and results
• Set clear KPIs tied to revenue impact and operational excellence

Requirements:

• 8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact; restaurant tech experience is a strong plus
• Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution
• Experience partnering with or leading SDR/BDR teams
• Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong)
• Skilled in data-driven decision-making, funnel optimization, and performance reporting
• Demonstrated ability to collaborate cross-functionally and influence without authority
• Strong people leadership skills with experience managing high-performing teams
• Proven ability to support Sales in meeting or exceeding pipeline and revenue goals
• Experience with budget management, GTM planning, and pipeline forecasting
• Experience in restaurant technology, POS, payments, fintech, or operator-focused platforms
• Experience marketing to franchise-based business models