Product Marketing Manager

Office Practicum is seeking a Product Marketing Manager to lead the planning and execution of product launches and ensure cross-functional initiatives are organized and delivered on time. The role involves managing go-to-market strategies, overseeing product positioning, and enhancing the company's thought leadership efforts in the industry.

Responsibilities:

• Lead product launches and major initiatives from initial planning through post-launch review, ensuring clear direction, accountability, and on-time delivery
• Working with internal teams, you’ll establish scope, objectives, success metrics, and required deliverables at kickoff so everyone is aligned from the start
• Build and maintain detailed GTM frameworks and launch plans that define ownership, timelines, dependencies, approvals, and critical milestones
• Run structured project cadences, including working sessions, stakeholder updates, and launch readiness reviews
• Ensure all decisions, changes, and action items are documented and communicated clearly across teams
• Identify risks early, clarify their impact on scope or timeline, and recommend solutions to keep initiatives on track
• Confirm internal readiness across Marketing, Sales, Customer Success teams, and Product before external release
• Collaborate across departments to track market trends, competitive positioning, and buyer needs to inform messaging and launch strategy
• Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal customer-facing teams
• Provide strategic direction for sales enablement materials; collaborate with content and creative teams on execution
• Support research efforts, including surveys and feedback initiatives, to validate positioning and identify opportunities
• Lead a structured effort to elevate senior leadership as industry voices through webinars, events, blogs, and other digital platforms
• Collaborate with subject matter experts and content teams to translate expertise into clear, compelling thought leadership
• Support additional initiatives and responsibilities as needed, based on evolving business priorities
• Define launch success metrics in partnership with the Revenue team
• Collaborate with the Manager of Growth + Revenue Marketing to measure product adoption, usage, and pipeline influence
• Report launch outcomes and recommendations to senior leadership
• Track partner-driven product pull-through resulting from joint webinars and co-marketing campaigns
• Ensure GTM process adherence by monitoring timelines, documenting outcomes, and leading post-launch retrospectives to drive continuous improvement

Requirements:

• Proven ability to drive execution and accountability without direct authority
• Experience building structured, repeatable launch or operational frameworks
• Strong proficiency with Monday.com, Asana, Jira, or similar workflow management tools
• Experience creating launch plans that clearly define scope, deliverables, dependencies, timelines, and ownership
• Ability to manage multiple concurrent initiatives without losing detail or momentum
• Skilled at running structured project cadences (kickoffs, working sessions, stakeholder updates, readiness reviews, retrospectives)
• Demonstrated ability to identify risks, communicate their impact, and protect scope and timelines when priorities shift
• Ability to translate product strategy into clear, differentiated positioning
• Clear and confident communicator, comfortable presenting to senior leadership and collaborating with cross-functional teams
• Analytical mindset with the ability to define and interpret performance metrics
• Skilled at balancing strategic thinking with disciplined execution
• Highly organized and process-oriented
• Problem-solver who manages timelines, dependencies, and small details without losing sight of the overall goals, priorities, or impact
• Collaborative leader who builds trust across departments and drives alignment
• Committed to continuous improvement and strong execution
• 5+ years of experience in product marketing, GTM program management, or cross-functional project leadership
• Bachelor's degree in Marketing, Communications, Business, or related field strongly preferred
• B2B experience in Healthcare IT is strongly preferred