DIRECTV is seeking a Technical Product Manager – Principal 2 to join our team! This strategic product leader will define, deliver, and evolve Salesforce-based products that support business objectives for Care and Field operations, bridging business stakeholders and technical teams.
Responsibilities:
- Partner with business stakeholders to gather requirements, define use cases, and prioritize features based on value, risk, and effort
- Ensure requirements’ rigor, traceability, and readiness at the solution level across multiple ARTs
- Validate that all requirements tie directly to business strategy and organizational objectives
- Translate business strategy into actionable product requirements and technical specifications
- Translate business needs into detailed user stories, acceptance criteria, and technical requirements
- Collaborate closely with Salesforce Administrators, Developers, Architects, and QA teams to deliver solutions end-to-end
- Maintain comprehensive traceability matrices and enforce requirements quality standards
- Conduct comprehensive impact and feasibility assessments for proposed features and capabilities
- Develop cost-benefit analyses, ROI projections, and KPI forecasts for strategic initiatives
- Assess resource requirements, timelines, risks, and technical dependencies across systems
- Evaluate technical, operational, and business viability of complex solution implementations
- Evaluate potential outcomes using business KPIs, OKRs, and performance metrics
- Establish and monitor feedback loops to measure product success and business impact
- Define success criteria and track product performance against business objectives
- Adjust product strategy based on measured results and changing business needs
- Collaborate with business and IT stakeholders to resolve ambiguities and clarify requirements
- Facilitate strategic discussions to shape trade-offs between competing priorities
- Build consensus across diverse stakeholder groups on product direction and decisions
- Communicate complex product concepts and recommendations to executive stakeholders
- Define and own features or capabilities that span multiple Agile Release Trains
- Manage cross-ART coordination ensuring alignment and synchronized delivery
- Resolve technical dependencies across complex systems and multiple teams
- Facilitate cross-ART ceremonies including PI Planning and dependency management sessions
- Define and own the product vision, roadmap, and backlog for Salesforce applications and related integrations
- Develop strategic roadmaps that align with Center and Field goals and objectives
- Create multi-quarter product plans with clear milestones and deliverables
- Communicate roadmaps effectively to stakeholders at all organizational levels
- Balance short-term delivery with long-term strategic vision
Requirements:
- 5 – 7 years of progressive experience in technical product management, business analysis, or related roles
- Proven track record leading complex initiatives with broad scope and significant business impact
- Extensive experience in Agile environments, particularly with Scaled Agile Framework (SAFe)
- Salesforce certifications (e.g., Salesforce Administrator, Advanced Administrator, Platform App Builder, or Product Owner–related certifications)
- Experience with enterprise-scale Salesforce implementations
- Familiarity with CI/CD, DevOps tools, and release management for Salesforce
- Demonstrated success managing products or features spanning multiple teams or ARTs
- Deep understanding of product lifecycle management and requirements traceability
- Expert knowledge of SAFe principles, ART coordination, and Program Increment planning
- Experience with feature definition, prioritization, and cross-ART dependency management
- Strong knowledge of product roadmap development and strategic planning
- Strong analytical skills for conducting impact and feasibility analyses with cost-benefit evaluations
- Ability to perform KPI forecasting and outcome prediction
- Technical background with understanding of software development and system architecture
- Capability to evaluate technical feasibility, dependencies, and integration patterns
- Deep understanding of how product decisions impact business outcomes
- Experience aligning product strategy with business strategy and company objectives
- Understanding of business KPIs, OKRs, and performance measurement frameworks
- Ability to develop comprehensive business cases with ROI analysis
- Advanced stakeholder management skills with ability to influence across organizational boundaries
- Excellent communication skills with ability to present to executive audiences
- Proven ability to resolve ambiguities and build consensus among diverse stakeholders
- Demonstrated leadership ability to lead projects independently with broad scope
- Exceptional ability to handle complex and ambiguous problems with innovative solutions
- Integrates knowledge across multiple disciplines to provide sound outcomes
- Strong judgment in making decisions with significant business impact
- Creative approach to resolving issues without well-defined solutions
- Bachelor's degree in Computer Science, Engineering, Business, or related field required
- Self-directed professional capable of working independently on complex assignments
- Demonstrates ownership and accountability for product outcomes
- Adaptable and results-oriented in fast-paced, dynamic environments
- Strong business judgment and customer-focused mindset
- SAFe Product Owner/Product Manager (POPM) certification highly desirable
- Certified Scrum Product Owner (CSPO) or similar Agile certification preferred