Performance Marketing Manager

Excel™ is a rapidly growing company specializing in digital advertising and performance marketing, focused on connecting consumers with insurance brands. The Performance Marketing Manager will drive the company's mission by crafting and executing data-driven marketing campaigns, optimizing performance across various platforms to enhance campaign profitability.

Responsibilities:

• Campaign Execution & Optimization
• Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms
• Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
• Conduct deep data analysis to guide bidding, segmentation, and creative testing
• A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
• Research new keyword opportunities and emerging SEM trends
• Document learnings and present structured reporting to leadership
• Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives

Requirements:

• 2–4 years of hands-on PPC experience in performance marketing
• Proven success managing campaigns with $50K+ monthly spend
• Proficient with Google Ads, Microsoft Ads, and campaign management platforms
• Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
• Comfortable working independently in a fast-moving, remote environment
• A process-driven, analytical marketer who thrives on deep work and measurable results
• Precise, organized, and obsessive about improving key performance metrics
• Constantly testing, optimizing, and refining every campaign detail
• A no-nonsense communicator who values clarity over fluff
• Highly independent, proactive, and quietly competitive
• Naturally curious — always researching, learning, and uncovering insights others miss
• Experience in insurance and/or lead generation is a bonus