Performance Marketing Manager

Excel™ is ranked as one of the fastest-growing companies in America, specializing in digital advertising and performance marketing for the insurance industry. The Performance Marketing Manager will drive growth by crafting and executing data-driven marketing campaigns across various platforms, focusing on optimizing performance and profitability.

Responsibilities:

• Campaign Execution & Optimization
• Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms
• Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
• Conduct deep data analysis to guide bidding, segmentation, and creative testing
• A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
• Research new keyword opportunities and emerging SEM trends
• Document learnings and present structured reporting to leadership
• Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives

Requirements:

• 2–4 years of hands-on PPC experience in performance marketing
• Proven success managing campaigns with $50K+ monthly spend
• Proficient with Google Ads, Microsoft Ads, and campaign management platforms
• Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
• Comfortable working independently in a fast-moving, remote environment
• A process-driven, analytical marketer who thrives on deep work and measurable results
• Precise, organized, and obsessive about improving key performance metrics
• Constantly testing, optimizing, and refining every campaign detail
• A no-nonsense communicator who values clarity over fluff
• Highly independent, proactive, and quietly competitive
• Naturally curious — always researching, learning, and uncovering insights others miss
• Experience in insurance and/or lead generation is a bonus