TARA MediaRemote
Business Development Associate (BDA) - Media Seller
United States of America
Full Time
2 hours ago
$55,000 - $75,000 USD
No H1B
Key skills
Sales developmentLead generationCRM toolsDigital marketingProspecting toolsSaaSSalesforceCRMLeadershipCommunicationSales
About this role
TARA Media is a growing digital marketing agency focused on helping brands scale through data-driven strategy, performance marketing, and creative execution. The Business Development Associate (BDA) - Media Seller is responsible for generating and qualifying new business opportunities, focusing on outbound prospecting, developing relationships with potential clients, and creating a strong pipeline for the sales team.
Responsibilities:
- Identify and research prospective clients that align with our agency’s services and ideal customer profile
- Build targeted prospect lists across priority industries and accounts
- Develop and manage a consistent outbound outreach strategy (email, LinkedIn, events, referrals)
- Initiate conversations with prospective clients and decision-makers
- Qualify inbound and outbound leads to determine fit, timing, and opportunity potential
- Schedule discovery calls and introductory meetings for the sales leadership team
- Establish early relationships with marketing leaders and decision-makers
- Represent the agency professionally and communicate our value proposition clearly
- Maintain consistent follow-up and nurture opportunities through the early stages of the sales cycle
- Maintain accurate prospect and pipeline information in CRM (HubSpot, Salesforce, etc.)
- Track outreach performance and optimize messaging and targeting
- Collaborate with leadership to refine sales strategy and positioning
- Monitor industry trends and competitive landscape
- Identify emerging opportunities or verticals for agency growth
- Provide feedback on messaging, offerings, and market demand
Requirements:
- 2–5 years of experience in sales development, business development, or agency sales
- Experience prospecting and generating leads through outbound outreach
- Strong communication and relationship-building skills
- Comfortable working in a fast-paced, small-team environment
- Highly organized and able to manage multiple prospects simultaneously
- Experience in digital marketing, media, or agency environments
- Familiarity with CRM tools such as HubSpot or Salesforce
- Experience selling marketing services, SaaS, or consulting solutions
- Experience using LinkedIn Sales Navigator or similar prospecting tools