Lead Product Marketing Manager - Altitude (Remote)

Geotab is a global leader in IoT and connected transportation, seeking a Lead Product Marketing Manager to own and lead key components of the go-to-market strategy for a critical product line. The role involves creating product positioning, messaging, and launch strategy while driving market understanding through competitive intelligence and customer insights.

Responsibilities:

• Own key components of GTM strategy for the product line
• Serve as the subject matter expert on our markets and buyers by synthesizing competitive intelligence and customer insights
• Establish and scale a formal customer feedback loop to ensure a continuous flow of actionable insights shapes the product roadmap and lifecycle
• Develop and refine foundational messaging frameworks, powerful product positioning, and compelling value propositions
• Unify and align Sales, Product, Marketing, and Business Development teams through proactive leadership in GTM planning, launch plans, validation cycles, and campaign priorities
• Design and deploy internal GTM onboarding paths, training materials, and partner-specific messaging frameworks
• Develop co-marketing strategies to empower sales teams and strategic partners to succeed
• Drive product adoption by creating and scaling customer-facing content, documentation, and educational materials that support the entire customer lifecycle
• Act as a mentor and coach to junior team members, playing an instrumental role in elevating the quality, consistency, and impact of the entire marketing function
• Define the key performance indicators for GTM success and be accountable for monitoring tactical metrics like pipeline, lead generation, and product adoption
• Manage the associated marketing budget and resources to maximize ROI
• Evolve and own the product narrative
• Shift the market conversation from generic traffic analytics to deterministic 'Commercial Movement Insights.'
• Position the platform as the undisputed source of truth for infrastructure and economic planning

Requirements:

• 8 - 10 years of experience in B2B SaaS product marketing, preferably in data analytics, transportation technology, smart cities, or geospatial intelligence (GIS)
• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field
• Proven ability to own and execute complex go-to-market strategies and cross-functional launches that drive measurable business outcomes
• Exceptional ability to distill complex, highly technical data science and API concepts into simple, executive-ready ROI narratives
• Highly skilled in market research, in-depth competitive analysis, and translating data into actionable strategies and buyer personas
• Demonstrated ability to build consensus and drive alignment across cross-functional teams and build relationships with industry analysts
• Experience with B2B SaaS and Data-as-a-Service (DaaS) business models, and a proficiency in leveraging AI toolsets and generative platforms for workflow optimization