Performance Marketing Manager - Emerging Media & Channel Innovation

Kraken is a mission-focused company that aims to accelerate the global adoption of crypto and blockchain technology. They are seeking a Performance Marketing Manager to lead the strategy and execution of performance marketing campaigns globally, focusing on user acquisition objectives and optimizing early-stage performance across various channels.

Responsibilities:

• Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels
• Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels - with a focus on hitting our aggressive CAC and payback target across all of our priority geos and customer segments
• Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms, gaming, beta opportunities and new ad products)
• Partner closely with our in-house creative team to develop and test new formats for emerging channels
• Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition across all of your owned channels
• Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis
• Align with brand, lifecycle, and product marketing to connect learnings across the funnel
• Turn test learnings into repeatable frameworks, best practices, and internal documentation
• Present insights, trends, and recommendations to stakeholders in a clear, structured way
• Additional duties and responsibilities as assigned

Requirements:

• 5+ years of hands-on performance marketing experience
• Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up
• Proven track record running structured tests, pilots, or growth experiments
• Experience with nontraditional or emerging platforms is a strong plus
• Comfortable with analytics tools, attribution models, and performance metrics
• Strong communication skills to simplify complex learnings for stakeholders
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
• Curious & experimental: Constantly exploring what's next in paid growth
• Data-driven: Strong ability to model performance, assess signal, and kill tests quickly
• Creative problem-solver: Knows how to make unconventional channels workable and measurable
• Fast executor: Comfortable running multiple small-scale tests simultaneously
• Strategic thinker: Understands how micro-tests ladder to macro business outcomes
• Comfortable with ambiguity: Thrives in fast-paced, high-growth environments
• Crypto native and/or crypto/web3 experience required