Senior Marketing Manager

Larson Communications is a strategic communications firm focused on improving educational options for families and students. The Senior Marketing Manager is responsible for leading digital marketing strategies and execution for clients, ensuring high-quality delivery and measurable outcomes while mentoring team members and managing client relationships.

Responsibilities:

• Own the day-to-day digital execution for assigned clients, translating approved strategy into coordinated plans and high-quality delivery that drive results and a strong client experience
• Serve as the primary day-to-day digital partner for digital clients, managing execution details, timelines, optimization and proactive communication
• Translate client goals into coordinated digital marketing plans and execute campaigns across channels including paid social, search, email and marketing automation
• Monitor performance, analyze results and optimize campaigns based on data, insight and sound judgment
• Anticipate issues and opportunities early, bringing forward solutions that protect client value and momentum
• Oversee and quality-check digital deliverables to ensure work is accurate, on-strategy and client-ready
• Manage and mentor Digital Marketing Associates, reinforcing quality standards, accountability and skill development
• Use and strengthen digital systems, workflows and documentation to improve efficiency, consistency and scalability
• Contribute to organization-level digital initiatives by improving shared processes, templates and documentation that strengthen quality and consistency across accounts
• Stay current on digital marketing trends, platform changes and best practices, applying new insights to improve performance
• Represent Larson Communications with professionalism, integrity and a team-first mindset in client and internal interactions

Requirements:

• Mastery of digital marketing strategy, execution, and measurement across paid, owned, and earned digital channels
• 6–9 years of professional experience in digital marketing, communications, or related fields, with increasing levels of client ownership and leadership responsibility
• Demonstrated success serving as a primary or lead contributor on client accounts, providing strategic counsel and managing digital initiatives from concept to completion
• Strong experience developing, executing, and optimizing integrated digital campaigns that drive results such as audience growth, engagement, student enrollment, teacher recruitment, and pipeline development
• Edit, adapt and optimize video and motion-based creative for digital campaigns, including short-form video, ads and social content, ensuring assets are platform-appropriate and performance-informed
• Hands-on experience with digital platforms and tools including paid social, search advertising, email marketing, marketing automation, and analytics platforms
• Proficiency in social media management and advertising across platforms such as Google, LinkedIn, and Meta
• Familiarity with website analytics, conversion optimization, and performance reporting
• Proven ability to mentor, coach, and manage the daily work of teammates, supporting quality, growth, and accountability
• Measurable strength in managing digital systems, workflows, and processes to ensure work is efficient, scalable, and client-ready
• Strong written and verbal communication skills, sound judgment, and the ability to navigate competing priorities and tight timelines
• Bachelor's degree in marketing, communications, public policy, or a related field
• Comfortable working remotely in an agency environment supporting multiple client engagements simultaneously
• Experience collaborating closely with communications, media relations, and creative teams to deliver integrated campaigns
• Hands-on graphic design experience using Adobe Creative Suite (Illustrator, InDesign and Photoshop) and Canva
• Interest in or experience working with education reform organizations or other mission-driven clients