Lucky 21 is an e-commerce company helping brands grow on Walmart Marketplace and other online platforms through smart advertising and data-driven strategies. They are seeking a detail-oriented Walmart Advertising Specialist to manage and optimize Walmart Connect advertising campaigns to drive sales and improve campaign performance.
Responsibilities:
- Create, manage, and optimize Sponsored Products and Sponsored Brands campaigns on Walmart
- Monitor campaign performance and adjust bids, budgets, and keywords to improve ROI
- Analyze advertising data to track ROAS, CTR, CPC, and conversions
- Prepare reports and insights for management
- Collaborate with the team to align advertising with overall business goals
Requirements:
- Experience with Walmart Connect advertising; Amazon PPC a plus
- Advanced Excel skills, including Pivot Tables and data analysis
- Strong analytical and problem-solving skills
- Strong experience using Helium 10
- Reliable, detail-oriented, and able to work independently in a remote setup
- Experience with tools like Feedvisor or Pacvue is a bonus