Growth Marketing Manager, Paid Social

Resident is a rapidly growing omnichannel retailer focused on quality and comfort in home furnishings. They are seeking a Growth Marketing Manager, Paid Social to manage and optimize paid social campaigns, driving customer acquisition and revenue growth while collaborating with cross-functional teams.

Responsibilities:

• Own the end-to-end management of Paid Social campaigns across platforms including Meta (Facebook and Instagram), from campaign ideation and setup through execution, reporting, and ongoing optimization
• Manage campaign budgets and performance to achieve customer acquisition, sales, and revenue targets
• Partner closely with Paid Social teammates as well as cross-functional partners across Creative, Marketing, Analytics, and Product to test, learn, and scale high-performing campaigns
• Continuously identify opportunities to increase campaign scale and improve overall performance efficiency
• Design and execute ongoing experimentation across key performance drivers, including audience targeting, budget allocation, creative testing, and landing page optimization
• Independently manage campaign performance and optimization while maintaining strong communication with the broader marketing team
• Monitor weekly campaign pacing and ensure performance remains aligned with business goals
• Execute assigned initiatives and projects in a timely, organized, and results-oriented manner
• Contribute positively to team culture by collaborating effectively, sharing insights, and supporting collective team success

Requirements:

• 4+ years of hands-on experience managing performance marketing campaigns, with deep expertise in Paid Social (Meta platforms including Facebook and Instagram preferred)
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, preferred
• Proven experience driving profitable customer acquisition and revenue growth through paid social campaigns within an eCommerce or direct-to-consumer environment
• Strong analytical mindset with the ability to interpret campaign data, identify insights, and optimize performance across multiple variables
• Demonstrated experience launching, scaling, and optimizing paid social accounts, including campaign structure, tracking implementation, and performance scaling
• Experience designing and executing A/B and multivariate testing strategies across audiences, creatives, and landing pages to improve campaign performance
• Familiarity with attribution models, tracking frameworks, and campaign reporting to measure and communicate performance effectively
• Track record of delivering measurable performance improvements in acquisition efficiency, revenue growth, or return on ad spend
• Ability to thrive in a fast-paced, high-growth environment, adapting quickly and managing multiple initiatives simultaneously
• Self-motivated with the ability to work autonomously while collaborating effectively within a distributed or cross-functional team
• Strong attention to detail, organization, and time-management skills
• Advanced experience with Meta Ads Manager and related performance marketing tools
• Experience working with Shopify, preferred