Pine Services GroupRemote
Senior Demand Generation Marketing Manager
United States of America
Full Time
1 week ago
$110,000 - $120,000 USD
Visa Sponsor
Key skills
B2B marketing experienceLead generationCRM platformsMarketing automationAccount-Based MarketingProject managementData-driven mindsetCollaboration skillsStrategic thinkingApolloSalesforceCRMERPProject ManagementSales
About this role
Pine Services Group is a growing B2B software reseller specializing in Sage and Acumatica ERP solutions. They are seeking a results-driven Marketing Manager to drive and execute marketing strategy in alignment with sales objectives, focusing on generating top-of-funnel leads and increasing pipeline growth.
Responsibilities:
- Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth
- Support and optimize lead nurturing strategies aligned with the sales funnel
- Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
- Implement and manage Account-Based Marketing (ABM) initiatives targeting high-value prospects
- Manage website updates and CMS optimization
- Create and oversee content development including:
- Case studies
- Blog posts
- Webinars
- Events (virtual and in-person)
- Sales enablement materials
- Ensure consistent messaging across marketing channels
- Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred)
- Utilize ABM tools (Apollo preferred) to identify and engage target accounts
- Track, measure, and report on campaign performance
- Analyze data and make performance-based optimizations to improve ROI
- Build dashboards and reporting to provide visibility into marketing impact on pipeline
- Work closely with the sales team to support pipeline development and opportunity progression
- Align messaging and targeting strategies with sales priorities
- Support trade shows, partner events, and industry marketing initiatives
Requirements:
- 3–6 years of B2B marketing experience
- Proven experience generating top-of-funnel leads and driving pipeline growth
- Experience collaborating closely with a sales team and supporting a sales funnel
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Data-driven mindset with demonstrated ability to analyze performance metrics and optimize campaigns
- Experience with CRM and/or marketing automation platforms (Salesforce or HubSpot preferred)
- Experience with Account-Based Marketing (ABM) strategies and tools (Apollo preferred)
- Experience managing website content and CMS platforms
- Experience developing case studies, webinars, and event marketing campaigns
- ERP industry knowledge or exposure to Sage and/or Acumatica