Director, Product Marketing

Prenuvo is dedicated to transforming healthcare through proactive measures, and they are seeking a Director of Product Marketing to lead go-to-market strategies for their consumer products. The role involves bridging various teams to effectively communicate clinical value and develop marketing initiatives that drive business growth.

Responsibilities:

• Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels
• Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing, Ecomm, Clinical & sales teams
• Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts)
• Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences
• Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc
• Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals
• Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals

Requirements:

• 8–12+ years of product/consumer marketing experience with a strong growth and experimentation orientation; 3–5+ years in a people/managerial leadership role
• Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories
• Deep experience owning GTM end-to-end: insights, positioning, creative strategy, channel activation, and measurement
• Strategic + operational leader: you can set long-term strategy and also roll up your sleeves to operationalize experiments and creative programs
• Data-driven and results oriented: comfortable with experimentation design, A/B testing, cohort/LTV analysis and tools such as GA4, Amplitude, Looker/BigQuery or equivalents
• Exceptional storyteller: able to translate clinical/technical benefits into simple, persuasive consumer messaging and creative direction
• Excellent cross-functional collaborator and stakeholder manager — proven ability to influence Product, Clinical, Creative and Ops leaders
• Experience managing budgets and owning KPIs at a product or portfolio level
• BA/BS in marketing, business, or related field (or equivalent experience)